A lead magnet is anything that you provide to someone in exchange for their contact information. They are designed to pull in, or “magnetize” more leads. Lead magnets are important, as they show your first opportunity at providing value to your audience. It’s your chance to shine and show people that you know what you are talking about, and show how excited you are to be talking about it. As the term might suggest, lead magnets are used for lead generation. A lead magnet is a great way to show that you care about what you are talking about. It’s a great way to build an audience. In marketing, a lead magnet is a free digital product or download. It encourages website visitors to leave their email addresses. And opt-in to an email list. That’s why lead magnets in marketing are called opt-in bribes and content upgrades. Lead magnets usually target website visitors who are not yet ready to buy any item from the store. If they leave their email addresses, they become secondary conversion goals. Businesses will send targeted marketing materials continuously until they convert into actual buyers. It often starts by creating a relevant free product. Online businesses try to identify different queries that bring them to traffic, and then create a free digital download around that topic. The most popular free digital downloads are e-books, white papers, newsletters, and webinars.
After creating a free product, online stores create forms for website visitors to complete to receive a free product. Businesses take their time in designing and optimizing these forms for a higher chance that visitors will leave their email addresses and opt-in to an email marketing list. Online businesses then place these forms on the most suitable part of the websites. Website visitors who engage the website may click the lead magnet, sign up, and complete the form. Once completed, the free product is immediately sent via email automation. The website’s visitors then become part of an email marketing list that is targeted regularly until they are converted into purchasing a product.
Do not overcomplicate this process. Write a 3-10 pages e-book relating to the niche you are selling, and upload it to your landing page or email platform. This written book become the lead magnet.
For Your lead magnet to be effective, it should: Be free (with sign-up)
- Make a promise
- Engage with key points
- Add great value to your customer
- Satisfy a need or solve a problem (at least give direction to solving the problem)
- Appeal to your target audience
- Provide needed information
- Have a clear call to action.
The title and cover — the title and cover is what gives your lead magnet its magnetic force. Makes sense, right? Your big chance to showcase the value of your offer comes through;
(i) How it is called and
(ii) How it’s presented.
Your “book” will indeed be judged by its cover. Don’t think that the rest of your lead magnet can be rubbish. No! You may be able to get away with growing your email list with a lead magnet that makes a big promise, but delivers little in substance. Do not forget, this flimsy strategy will backfire in the long run. You will not only succeed in convincing your lead magnet to push your prospects’ buttons in all the right ways.
The How to: Customers want guidance
So much of what takes place online is essentially a Q&A exercise. Everyone’s looking for answers, instructions, and guidance of some sort to a problem in they are wrestling with. The “how to” is the essential way to fulfil these requests.
How to lubricate your lead machine?
1/ Try making your headline a list
This works the best if your lead magnet contains a list of items, a checklist or a number of solutions to a problem. As we all know, nothing works best at engaging the audience than openly stating what your lead magnet contains. Straight information about your lead magnet’s content. Example
- How to Decorate Your Home Office;
- How to solve your company’s high labor turnover issues
- Twelve Ideas that cost less than $50.
It focuses on a specific problem. There is no mystery about what solutions they’re going to offer. Notice how the specificity adds to the magnetism. There is a promise of actionable and trustworthy information, a reader will be able to start implementing in their business or life right away.
2/ The command
But you could also be super bold and make a powerful statement about your eBook or checklist. One way to do it is by using “the ultimate” formula.
- The ULTIMATE guide to digital marketing
- The ULTIMAT guide to Affiliate Marketing
- The ULTIMATE guide to making money online
The word “ultimate” is precise and definitive. You could also put it this way;
- Unrivaled guide
- Complete guide
- Really good guide
- The last guide to _____ you’ll ever need
- The definitive guide to Affiliate Marketing
3/ Simply tell your readers why they experience a particular problem
This is the “reason why” approach, titles is as simple as listing the main problem your eBook targets. For example:
- “Why you are not making money on Twitter.”
However, you can also use this formula to write list-based titles, i.e.:
- “5 Reasons why your calls to action don’t convert”
- “10 most common reasons for low website conversions.”
4/ Compel customers with action
The command approach to writing a great lead-magnet-title is simple and effective.
These are in the form of a directive or command that starts with a verb examples like: Gas-Up, Optimize, Decorate, and build. Think through other options relevant to your audience.
You may be able to help a potential customer save, grow, expand, accelerate, win, dominate, start, end, control, train, learn. All verbs, all good.
Lead magnet is very important to the harvesting of emails, and emails are the foundation for any effective long term relationship with the customer.
All these and more are included in my e-book, the Ultimate Secrets for making money online and more. The book also guide readers on how to create landing pages, step-by-step guide on how to create and sell e-books, how to effectively make a living and move away from the 9-5 routine job and more.