“Never depend on single income. Make investments to create a second source” -Warren Buffett


Have you ever thought of packaging your ideas and expertise into a product that could be sold on the internet for money? You can monetize whatever knowledge, ideas, and expertise in a product and sell online for money. And this can make you money even when you are asleep. If you are looking for a reliable and sustainable way to earn some good money on the internet, then creating and selling a digital product is the kind of business you need to get into. Can you teach what you are good at to other people? Regardless of the answer, monetizing this knowledge in an e-book or video course will make you money to help run away from a 9–5 rat race.

Creating and selling DIGITAL PRODUCTS on the internet is a booming and lucrative industry. Digital products are great and reliable ways to make money online, especially in this digital era. Selling digital products is lucrative. Online courses have become popular due to the COVID. Self-education through online learning is an emerging trend, which is preferred not only by old people like me but by the young, as well. Online courses have come to fill in the gap of knowledge and learning. The significant increase in the number of users of the internet searching for knowledge is going up by the day. This could be attributed to the availability of electronic gadgets, for example smartphones, tablets, and computers. This has facilitated the ease at which one can acquire knowledge in their field of interest. It must be mentioned that COVID has pushed more people to be on the internet regularly, searching for the keywords’ money online home. The pandemic has also created new categories of students looking for access to education and learning resources. There are those comfortable with the flexibility of education that comes with online learning and courses. Especially learning in their own convenience. No pressure synonymous with traditional school learning.

It is estimated, by the Global Industry Analysts that online learning will be worth more than $240 billion by 2021.

The reason for this is that more and more people are running away from the traditional work of reporting to work at nine and closing at five. More and more people are sharpening their skills online and self-educating themselves through courses to be self-employed. Digital education is the new trend of the future, and this is becoming the most preferred way for most people to learn skills online. You learn at your own pace. The traditional belief that learning or education only happens or takes place in the classroom has been made useless. Creating and selling online courses had witnessed significant growth. Demand for online courses and other digital products has soared very high, accounting for a large part of active businesses online.

Do you know you can turn your skills, expertise, knowledge, and passion into a product and sell online? Ask the following questions, what can I do best? What am I good at? What am I passionate about, what solution can I provide to others? Find a problem you can solve, and build a product / business around it. Know and understand your target market or audience, and find out what are the challenges, problems, or pain they may be experiencing. And help bridge that gap.


Anyone can dream up great ideas, but an idea is nothing until it’s realized, be it as a website, a physical product, an app, or a user interface.

Jens Martin Skibsted

Before we proceed further, let’s answer the question, what is a product? A product is anything that provides value.

A digital product is any product that does not have a physical substance. The turning of your skill and abilities into something of value for users. “Digital product is a euphemism for information product.” The ultimate aim of creating a digital product is to solve a problem or provide some form of benefit to an audience. And to the creator to provide financial benefits. The following are examples of digital products, Online Courses, Ebooks, Couching, Digital Arts, Professional Services, Newsletters, Podcast, Games etc.



Creating a digital product for your audience or clients requires a complete understanding of your niche, and the industry or market. What is a niche? Before you begin with this online business, you must first choose your niche market and target audience. A niche could be built from areas where there are problems, worries, or interest. It could also be where there are demands or gaps, and a solution could be offered. You can only promote a product effectively if you have total control of the niche industry.

Every niche you choose must come out of something you; ¬ enjoy ¬ Interest ¬ Passionate about. ¬ Feel good about You can achieve this by asking yourself a few questions.

● What am I passionate about?

● What is the gap in the market?

● What is my interest?

● Are their affiliate products for that niche?

● Build relationship with your audience

Be consistent: You can increase traffic to your website by creating the perception in the minds of your audience that you are an expert in your niche. In this way, people can come to you for help and buy what you sell. And how can one become an expert in his/her niche? Be clear with the value or solution you intend to provide to your audience, followers or the market in general. Do you know the need of your target audience? What is the goal of your target market? Which gap in the market are you trying to fill? Your product must solve the need at the marketplace, otherwise, they might not show any interest in what you are offering. Seek information about the need of the industry through research. What are industry experts discussing and talking about? And what projections and trends forecast have they said about the future? What opportunities are you trying to exploit at the marketplace? Who are you target users or clients, why do you think they need that kind of product? What are some of the things that drive your audience? Understand this and map up a long-term strategy for them. Narrow everything down to your audience. Do you have a fair idea of how your target audience likes their digital product? The following are how digital products could be packaged and delivered, videos, ebooks, audio, courses, and more.


The following are some reasons for creating and selling digital products;

● There is no limit to the quantity of courses, videos needed, one course created to be sold to several people for several years to come. There is no need to worry about holding inventory, packaging, or the shipment. These are issues with physical products, not digital products. Create once and sell many times

● There is no limit on the quantity of products that one can sell. You can sell whatever quantity anyone orders. You create a digital product once, but sell them forever

● Digital products are easy to distribute, significantly more sustainable, and can be replicated infinitely. They are also not too difficult to create.

● There is almost zero barrier cost to entry, except the value you are providing

● The way people learn has changed. E-learning is the future of education

● Low cost to start



Because educational and learning materials are highly in demand, it makes sense to move into that niche to enjoy part of the big cake. As stated earlier, digital education is the new trend, and this is the most preferred way for most people to learn skills online.

Knowledge is power, but how can you turn your knowledge and expertise into a money-making machine? Use the knowledge you know to create a digital product. For anyone who knows how to explain himself to others, turning this knowledge into a packaged product and sell for money.


You can host and sell your online courses on one of the finest platforms available. I have detailed below the reasons why teachable is the preferred platform for most people selling a digital course.

Teachable provides everything from a basic sales page template to a customized template. The platform takes care of all the necessary payment options. They also provide a back-end interface that students use to watch the course.

Teachable doesn’t take a commission of the fees or payments made. If you are serious about making a course and want to maximize your earnings, self-hosting a course is the way to go.

Teachable also offers a14-day free trial to try all of their professional plan’s features free for 14 days. After that, the Basic plan is $29/month, the Professional plan is $99/month, and the Business plan is $499/month.

You can turn your ideas and expertise into a course to sell with little or no experience. They will make it easy to monetize your knowledge and earn a steady and reliable stream of income. Their platform will help you create, build, grow and manage your ideas and expertise into a ready product to sell. It is the best platform out there for selling online courses. An all-in-one platform that helps you create and sell courses online. It provides an ALL IN ONE solution for creating, teaching and self-hosting your courses. It handles everything from web hosting to payment processing.

A quick glance why Teachable will help build a career for you:

Your course can go live easily;

All you have to do is build your course and upload onto the platform. No worries about any complicated coding or customization.

Take all the fees you earn, take 100% control of the fees you earn

For conversions their sales page is simply the best:

Great interface which helps with conversion

Teachable growth:

Is growing rapidly with over 80000 subscribers, and the growth has made them innovators in the sector. Providing clients with regularly new features to help make work much easier.


The new digital era has brought in its wake a new digital trends with most people unable to leave any meaning of life without interacting with one form of electronic gadget or another. How can we help these people through solutions? There is a lot that could be done to help them and also make money. There is no better time than now to start.

We can see clearly that packaging your ideas into a product and selling to a new generation of people who have a different understanding of what education is will make you money. This is the right time to make money.


How an excellent digital marketing strategy can impact your brand


There is a popular conception out there that engaging in social media marketing activities means digital marketing. No! Social media marketing is a subset or just an aspect of digital marketing. It is only one channel of online marketing. These two concepts have been misunderstood and sometimes used interchangeably, probably due to their shared online nature, but the two as said above are never ever the same.

Some of the links in this article are for affiliates

Social Media Marketing

Social media marketing is a digital marketing strategy that adopts purely social media as the marketing medium. Most companies who adopt this form of strategy use any or all of the following channels, Facebook, Instagram, Twitter, Pinterest, Tumblr, and some blogs for the marketing activities. This involves engaging with social influencers to spread the news about your brand or product. This usually entails interacting with your target audience via regularly fresh posts with interesting and catchy content, organizing contests, and sharing regular online magazines and other exciting means to gain the attention of your target audience.


Digital Marketing

Digital or online marketing involves using all digital or online-based technologies to drive traffic or sales to your site or product. This typically involves usage of the electronic media to advertise and promote a product.

Digital Marketing Tools

To succeed as a digital marketer in this ever-changing and competitive global environment requires that you get active in one or more social media forums at the same time to keep up with the remote competitor.

In this post, I will outline some digital marketing tools that will be helpful to transform your brand image. Some of these marketing tools may already be known to you but will expound and provide a more expert opinion on their impact. The following are approaches or strategies to digital marketing.

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing
  • Pay per click
  • Affiliate Marketing

Email Marketing

Email marketing is a targeted form of digital marketing, which uses optimized commercial messages via emails to deliver a brand’s marketing message to a list of email subscribers who have explicitly agreed to receive promotional and marketing material for a client. This is a popular channel because it generates the overall highest return on investment. It may be used to increase sales, improve brand loyalty, and deliver important information. Any of the following tools are best employed to achieve the objective of an enterprise.

GetResponce is a Powerful and simplified tool to send emails, create pages, and automate your marketing. It is one of the best email platforms for organizations, which fulfills almost all of our email marketing needs. It includes all the features to target subscribers in the best way efficiently

EmailOctopus is an innovative email marketing platform that allows users to send an email for less through Amazon’s Simple Email Service (SES). It is a powerful solution that facilitates low-cost email marketing without sacrificing scalability and deliverability. Simple, powerful tools to grow your business. offers an easy-to-use user interface that enables marketers to generate rich HTML emails and send them to subscribers with a few clicks.

In addition, EmailOctopus comes with reliable automation tools that enable businesses to come up with time-based drip email and onboarding sequences.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. ActiveCampaign’s category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.


Moosend is an email marketing and marketing automation platform designed to help you send and manage an email marketing campaign. It allows businesses to segment mailing lists, send newsletters, and evaluate their email campaign performance.

But is it the perfect software for you?

Social media

Social media plays a very critical role in the promotion of any brand online. You can drive traffic to your website solely by leveraging social media effectively. You can optimize your post through automation, by using social media management tools. These can help you schedule your post, and also help you post on all networks concurrently.

Any of the following tools are what we prescribe to help promote a brand more effectively and automatedly.

Socialoomph let you do all of this in one place. You can schedule posts in advance, automatically start following people who follow you, and update multiple accounts at once – perfect for posting a link to a new blog across several different platforms. lets you simultaneously manage more social media platforms and more accounts than many of its rivals, but not every major social media network you may use is supported

SocialPilot lets you set up your social network accounts and allows you to schedule posts in advance. It let you set up your social network accounts and allows you to schedule posts in advance

In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy. In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy

Top SEO tools for digital marketing

When it comes to digital marketing, there are several tools that could help you gain some level of success. But this article will guide you through the best yet available on the market to drive the best traffic.

SEO stands for Search Engine Optimization, and they are tools to help get traffic for your website. This is the way to “rank” your website in search engine scores, thereby improving the percentage of organic traffic. The organization uses the SEO technique to grow its businesses over the world wide web.

SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization. Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

Mangools is a package of easy to use SEO tools that cover everything from keyword research, rank tracking, backlink analysis to SEO analysis of competitors. It’s great for bloggers, affiliate marketers, marketing agencies, SEO professionals and beginners. The ease of use, visualizations and great UX helps to quickly understand all the data even for people who are starting with SEO. Mangools is an amazing value for money if you are not looking for complicated all-in-one tools.

KWFinder is an amazing software known for its ease of use. Its simplicity and user-friendliness make it the most loved software amongst experienced users, as well as newbies. Besides facilitating local keyword research, KWFinder also conducts SERP analysis.

Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents them to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!

Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Content Marketing

Content marketing is a conscious effort at generating stories, videos, podcasts, blog reports, social media posts (content) that your prospective followers already have an interest in. It is about writing informative content that benefits and informs your users. In brief, it is communicating to a specific client or clients. The aim is to increase brand loyalty, customer retention, and indirectly augment conversions.

It is a deliberate effort at giving away valuable content in order to retain the client for possible future sales. These valuable contents are usually provided at no cost to help build audience or followership and trust in a brand, and the long-term goal is to grab attention, retention, and to enjoy some future sales.

Any of the following tools are best to enhance your content online.

AnswerThePublic is one of the most powerful keyword research tools for discovering what people are searching for on forums, blogs and on social media and then turns those questions into great keywords.

It’s a free visual keyword research & content ideas tool. Having built up a database from millions of searches it’ll predict what you’re going to ask, based on the information that’s already been entered.

Answer the Public tool also generates suggestions based on prepositions, such as “like”, “versus”, “with” and “without”, as well as an alphabetical search which adds letters to the original query, listing the most common queries which use each letter.

InVideo helps you to transform your content into great videos. We serve media companies, small businesses, and brands to expand audience engagement through the power of video content. This tool is ideal for marketers, publishers, individuals and agencies to take their brand content strategy to the next level


ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Pay per click

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the commonly used digital marketing techniques is ‘Pay Per Click (PPC)’. A digital marketer would require the right PPC tools to optimize the campaigns, increase sales and reduce the advertising budget. The Following are the best PPC tools for you to make your life easier:

  • Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.
  • Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
  • Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

How digital marketing impact brand

According to the UK, (IAB) digital advert display raises brand awareness by over 12%, and that it positively shifts brand awareness, a perception that may result in possible future sales. Kristanne Roberts, global development director – brand lift insights at Kantar, echoed, to succeed, digital campaigns need to be specifically tailored across displays and on all platform formats. Further research from Kantar shows that digital ads (online video, online display, and Facebook) contribute 15% towards brand awareness compared to traditional radio which contributes 7% or OOH contributing 8%. Optimizing creatives for specific media placements such as social platform in-feed environments generally improves performance.

Digital marketing offers benefits that translate into increased customer engagement and market visibility. This results in future sales and profitability. The digital marketing platforms are also valuable in enhancing the communication businesses have with their clients. The success and sustainability of any organization is highly dependent on its ability to respond timeously to customer requirements.

Digital marketing plays a crucial role in business performance by providing a platform of exchanges where organizations can learn about customer behavior and adjust marketing strategies to meet this customer dynamics. Digital marketing also acts as a viable platform for organizations to acquire customer feedback on the quality of services which created numerous opportunities for organizations to improve the quality of service and enhance their responsiveness to customer needs.

Digital marketing platforms further create opportunities for organizations to serve customer needs in a more specific manner since businesses can evaluate and analyze customer information based on online data which creates a better platform for targeting marketing.

In essence, digital media creates opportunities for better marketing and advertising due to the huge online presence that allows organizations to send marketing messages to a wider audience in a more flexible, cheap, and relatable manner.