Categories
Uncategorized

The role of Influencers in Digital Marketing

Introduction

“Stop putting everyone else first. Put yourself first. And go for it.”

Eve Mayer

Who is an influencer?

We have always, as young people growing up, looked up friends, families and some prominent members of the society for inspiration. These people shape and influence our decisions on what we buy or use.

The word influencer was used as far back as the mid-1600. It was used to connote a different meaning than, is presently used. The word influencer was used in reference to the divine mastery or the force and power to change the positions of heavenly beings.

The word influencer had evolved over time, with the meaning upgraded to suit activities of the modern time. It is currently used to mean people with broad fan followings on top social media and content marketing channels like Twitter, Instagram, Pinterest, and YouTube and with the power to affect the purchasing decisions of others because of their knowledge and expertise, influence or relationship with their followers. They can influence their audience to click, read, buy, or subscribe based on their recommendations.

It is important to state that these individuals are not the tools of those who engage them, but are part of those who are now classified as social assets. Brands can then collaborate with these influencers to achieve the organizations marketing objectives.

CREATIVE FABRICA SUBSCRIPTION

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

CREATIVE FABRICA

Influencer & Affiliate Marketing

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer and affiliate marketing are both strategies or components of of a digital marketing. The two may sound similar but there are differences in them might.

Under affiliate marketing strategy, brands promote their products through individuals on social media and blogs who are called affiliates.

The affiliate marketer’s job is to refer sales to an advertiser’s website and get them to spend money – they know their audience is engaged and ready to buy.

Whilst the Influencer’s role is to help increase brand awareness, they are focused on introducing you to their followers, rather than converting their followers into a sale. Here, brands collaborate with social media influencers to promote a product.

Conclusion

Any influencer strategy is geared towards brand exposure and visibility. And all these are components of what is now called digital Marketing. Influencer marketing is one of the most efficient means of promotional and sales enhancement and this had been known to man since the days of Adam. Since influencers already have their own audiences with some in their millions possibly higher than the clientele of some businesses, it is important that a collaboration is had between the parties to maximize traffic and possible revenue growth for brands.

Categories
Uncategorized

Ways to Make Money On Twitter

Introduction

It’s not about the number of followers you have, it’s about the engagement you get on your tweets. You can have thousands of followers but if they don’t engage with your audience there’s no point in monetizing your Twitter account.
If you’re interested in earning something from Twitter, focus on the activity on your account. How do your followers and non-followers interact with what you post? If you get a high engagement, then it’s worth monetizing your account. Twitter doesn’t have a special monetization program, but there are many ways you can earn via your Twitter account.

The following are ways you can make money on Twitter;

  • Affiliate Marketing
  • Sponsored Tweets
  • Sell and promote your product
  • Blogging
  • Reviewing products
  • Generate Traffic to your blog/website
  • Other ways

Affiliate Marketing

The best way to earn money on any social network is through affiliate marketing. The idea behind this is that you promote other people’s products and earn a commission. It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. They will promote the product on the platform. And if you have no product, but want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer. To be successful at affiliate marketing, it’s wise to choose a niche. Choose a niche that you’re knowledgeable about and that you’re passionate about too. Don’t spam your followers with affiliate links, either. Mix them in with your regular content so that you don’t annoy your followers. Too many suspicious links can get your account suspended too.

Over 90% use this as a way of monetizing their Twitter account. If you know any field or industry, you can start monetizing it right now on Twitter.

Sponsored Tweets

On SponsoredTweets, you can find sponsors who will pay you to Tweet about their products for a fee. You tweet and you get paid. When you have a solid presence on a Twitter account with a large following of engaged fans, companies will actually pay you to tweet about their products, services. Just make sure that you watch what you Tweet on the side. Sponsored Tweets is a well-known Twitter ad service that allows you to set your own price-per-click for advertisements you tweet. You can pick the ads you tweet from an updated list of available ads. To sign up for this service you must have at least 50 followers, 100 tweets, and an account that is at least 60 days old. Over 90% use this as a way of monetizing their Twitter account. If you know any field or industry, you can start monetizing it right now on Twitter.

Continue the monetization process with a complete guide and strategies for winning on Twitter in my latest e-book titled The Twitter Strategies. The book further expounds on how businesses can propel their brands, how to grow your Twitter account, how to create effective Twitter strategies, some tips of tricks, mistakes to avoid and how to get your brand noticed for only $3.

Sell On Twitter

Do you have any product? Twitter is the best place to promote your product. Promote your product to your followers. Start by initially building trust through the sharing of free but great content to establish your authority in that field. Only make sure you do not spam your followers. Promote your products twice or twice every day.

Conclusion

Twitter is a great place when we talk about digital marketing, with over 330 million active users per month. It will be unthinkable for any company with an online presence, to devise a digital marketing strategy, and not consider the Twitter platform.

Over 500 million tweets circulate on the platform every day, and that makes it the best place on social media to sell your product and make some money.

Categories
Uncategorized

THE IMPORTANCE OF GREAT CONTENT IN AFFILIATE MARKETING

Introduction

“Content is the atomic particle of all marketing”

unkown

Narrow down to who your audiences are, and create content that will bring them back to your blog/site or social media page every time. How do you achieve this, by continuously offering high-quality content for free? The best strategy I recommend is to focus on the creation of great content that naturally incorporates affiliate links in text form. The content would attract visitors from search sites, as long as it remains useful, informative, and educating. You can, while it would indirectly “sell” relevant and useful products or services through simple and non-flashy text links. Provide readers with detailed information written in short, yet sweet paragraphs. Make use of digital assets—videos, GIFs, comparison charts, high-def images, infographics, etc.

It is vital to create and develop a relationship with your audience on a consistent basis, because they know what is currently converting and how their other top affiliates are performing. The better your relationship, the more information you will get from your followers. Content-rich articles get a better ranking and more organic traffic from Google. The number one way to get more affiliate sales is to educate your audience about the products, instead of just offering products. It is important that your readers are able to trust your content. If your readers begin to like you, they will try to support you throughout your affiliate marketing relationship.

You can get the complete e-book for free here

 

 

 

Categories
Uncategorized

How to create an effective Twitter Marketing Strategy

Introduction

Twitter is an indispensable platform when we talk about digital marketing. With over 330 million active users per month. It will be unthinkable for any company with an online presence to devise a digital marketing strategy, and not consider the Twitter platform.

Over 500 million tweets circulate on the platform every day. So with these Shere volumes of tweets per day, how can one draw a user’s attention to himself or herself? This is only possible by being strategic! With this number of daily active users, it is the best advertisement platform ever to raise awareness, customer service, and promote your brand.

Twitter is a social media platform where users share their views, and members provide good content. As said earlier, it is a very popular platform. It is more of a content-based platform, where content is king!

Twitter Marketing is like a powerful strategy, where businesses can spread, and you can reach the end customer. Twitter can help you reach out to an incredible number of people in a short time. To use Twitter for marketing activities, you must adopt a strategy of consistency and grow your account over time. And then boom, you have the advantage.

  • Set your objectives
  • A compelling profile
  • Great content
  • The use of videos and images
  • Tweeting at the right time
  • the use of some advanced tactics
  • Drive Traffic to your website

1# Set Your Objectives

Success on any social media platform requires goals that are clear and measurable. How can you track and check for success and progress, if you do not know what the target is?

You want to create SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound. So “going viral” doesn’t count. These goals must align with the business objectives and must be an indicator of success. ii. Optimize your Profile

Making the perfect Twitter profile is an essential rule for strategic Twitter marketing. Your Twitter handle is your @niche, name, or your identifier on Twitter. This is important because it helps people locate and find you. The profile represents the brand identity, and this is what people associate you with on social media. It is the beginning of your marketing strategy, and thus important that you are thinking about it!

2# A compelling Profile

Use a profile picture that represents your niche. Use a username that is simple and reflects the name of your business. The name must also help people remember your business.

Write a great bio related to your business or industry niche. Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. The Twitter bio is indexed by Google. It is the first point of contact for all prospective followers.

It is also important that you include the following in the bio; Location: include your physical location if you have one; you can also use “worldwide” or post a phone number.

Website: your homepage or a landing page where you want to drive customers.

Background image: include a Twitter background image to further display your company. Don’t leave it blank!

Pin some important tweet, Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what’s going on with your brand. You can always change your pinned tweet!

Include keywords in your bio, like #digitalmarketing, #contentmarketing, etc. So, one smartest way to go about creating your Twitter bio is to add relevant keywords and hashtags.

3# Great Content

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Bill Gate

Content marketing is a deliberate effort at giving away valuable information contents in order to retain a client for possible future sales. Study the interests of your followers and provide them with the content they value.

The most important Twitter marketing lesson is that every interaction with your customer matters.

As a result, you should be ready to provide the best customer experience all the time. Any content you put across on Twitter must be informative, interesting, interactive, personal, and promotional. Creative storytelling should always be a part of your advertising strategies. People like validation and reassurance, so take the time to give them that. Let them know you are there. Let them know that you care that they are following you, and you appreciate them.  It will only entice more followers.

Develop a content series, this will help you to create themed content every time.

Examples include:

  • Highlighting your customers
  • Sharing surprising facts about your industry
  • Profiling leaders in your space
  • Providing quick how-to tips in your space
  • Fun tweets

4# Share engaging videos and images

Videos do better when it comes to resolving and providing directions on the internet than written text. Video contents are taking over and ranking first on most search engines. People are three times more likely to engage with Tweets that include visual content. Videos and images are a great way to show your audience your product line or how to use an item you sell. Videos also make the content feel more personal. Images and videos in tweets help to increase your engagement. Today’s audiences are hungry for a visual experience. Include video, images, and GIFs in your Tweets. Visual content catches people’s attention when they’re scrolling through the feed.

This encourages deeper engagement.

5# Tweet at the right time

“People are getting started on their day. They’re taking the morning to get caught up on articles, scroll social media for news, and get their brains ready for work. Later in the afternoon people are heads-down on projects or in meetings, and they have less time to engage.” Nick Martin, Social Engagement Specialist

Tweeting during UK and East Coast office hours drives the best results in terms of clicks and engagement, and on weekends, mornings are still best.

6# Other tactics to use

  • Engage or host Twitter chats
  • Broadcast Live videos
  • Offer customer Service
  • Advertise on Twitter

i. Twitter chats

This is where you engage your followers to get a topic trending. These users discuss a specific topic simultaneously with a common or shared hashtag. It is done by hosting a Twitter chat on a topic relevant to your brand or expertise. Twitter chats usually last an hour and with prepared questions and discussion points. It is a great way to build trust with followers and to show loyalty to community members. A Twitter user usually initiates these chats at a specific time. It is an excellent way to share hashtags related to your niche business or industry. This helps others to learn the latest news and trends in an industry. Twitter Chats promote interactions and engagements on your profile. This gets people talking about your brand. It also creates a more personal experience between your audience and your business.

Initiating and participation in a Twitter chat shows how active your brand is on

ii. Live Videos

Broadcasting live videos is an excellent way to announce your brand. Live-tweeting is a potential way to get a topic trending on Twitter. It is when a user tweets, his/her reactions to an event as it happens. An example is the live-tweeting of a product launch. If you organize an event and want your followers to live tweet about it, then create your own hashtag. You can then share the event with your audiences, so they can spread and follow it.

iii. Advertise on Twitter

Promoted Tweets: This is a way to increase engagement and expand your reach to a wider group of users beyond your follower base. These ads look just like normal tweets, except that they are tagged “promoted” at the bottom, and they appear in the regular Twitter feeds of users who might not be following you yet.

Promoted Trends: A good way to get people talking about your business is through specific hashtag. Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, too, are clearly labeled as “promoted,” but otherwise, these ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets target specific users, Promoted Trends are visible to all users during their promotion period, including on the Twitter mobile app.

iv. Drive Traffic to your website

Twitter can help you direct traffic to your website — there are a number of ways to include your website’s URL on your profile, as well as add links to your web pages and blogs in your tweets. You can drive traffic to your by;

  • Add your website URL beneath your bio on your Twitter profile.
  • Incorporate links to your website in your tweets.
  • Retweet any content that includes direct links to your website and/ or blogs other people have shared.
  • Embed tweets on your website with a Twitter Timeline.
  • Set up Twitter Ads to drive users to a specific landing page on your site.

Conclusion

Twitter is a great platform to build a strong audience and also make money. With the volume of daily tweets every day, no serious company in this competitive modern environment can ignore this powerful social media tool. Organizations can propel the brand and get it in front of their customers, if only they learn to use the platform more effectively. Books like the TWITTER GOLD and TWITTER STRATEGIES are perfect for individuals and organizations who want to go deep and make the best out of the great platform.

Categories
Uncategorized

The Twitter Strategy

Introduction

Twitter is an indispensable platform when we talk about digital marketing. With over 330 million active users per month. It will be unthinkable for any company with an online presence, to devise a digital marketing strategy. and not consider the Twitter platform.

Over 500 million tweets circulate on the platform every day. So with these sheer volumes of tweets per day, how can one draw the attention of a user to himself or herself? This is only possible by being strategic! With this number of daily active users, it is the best advertisement platform ever to raise awareness, customer service, and promote your brand.

Twitter is a social media platform where users share their views, and members provide good content. As said earlier it is a very popular platform. It is more of a content-based platform, where content is king!

Twitter Marketing is like a powerful strategy, where businesses can spread, and you can reach the end customer. Twitter can help you reach out to an incredible number of people in a short time. To use Twitter for marketing activities, you must adopt a strategy of consistency and grow your account over time. And then boom, you have the advantage.

moosend

2. How to create an effective Twitter Marketing Strategies

Your twitter marketing strategies should include include any or all of the following;

  1. Set your objectives
  2. A compelling profile
  3. Great content
  4. The use of videos and images
  5. Tweeting at the right time
  6. the use of some advanced tactics
  7. Drive Traffic to your website

   i) Set The Objectives

Success on any social media platform requires goals that are clear and measurable. How can you track and check for success and progress, if you do not know what the target is?

You want to create SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound. So “going viral” doesn’t count. These goals must align with the business objectives and must be an indicator of success.

  ii) Optimize your Profile

Making the perfect Twitter profile is an essential rule for strategic Twitter marketing. Your Twitter handle is your @niche, name, or your identifier on Twitter. This is important because it helps people locate and find you. The profile represents the brand identity, and this is what people associate you with on social media. It is the beginning of your marketing strategy and thus important that you are thinking about it!

Use a profile picture that represents your niche. Use a username that is simple and reflects the name of your business. The name must also help people remember your business.

Write a great bio related to your business or industry niche. Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. The Twitter bio is indexed by Google. It is the first point of contact for all prospective followers.

It is also important that you include the following in the bio;

Location: include your physical location if you have one; you can also use “worldwide” or post a phone number.

Website: your homepage or a landing page where you want to drive customers.

Background image: include a Twitter background image to further display your company. Don’t leave it blank!

Pin some important tweet, Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what’s going on with your brand. You can always change your pinned tweet!

Include keywords in your bio, like #digitalmarketing, #contentmarketing, etc. So, one smartest way to go about creating your Twitter bio is to add relevant keywords and hashtags.

   iii. Create Great Content

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Bill Gate

Content marketing is a deliberate effort at giving away valuable information contents in order to retain a client for possible future sales. Study the interests of your followers and provide them with the content they value.

The most important Twitter marketing lesson is that every interaction with your customer matters.

As a result, you should be ready to provide the best customer experience all the time. Any content you put across on Twitter must be informative, interesting, interactive, personal, and promotional. Creative storytelling should always be a part of your advertising strategies. People like validation and reassurance, so take the time to give them that. Let them know you are there.  Let them know that you care that they are following you, and you appreciate them.  It will only entice more followers.

   e. Share engaging Visuals

Videos do better when it comes to resolving and providing directions on the internet, than written text.

The Twitter Strategy

Continue reading the full book here The Twitter strategy

Conclusion

With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport, and create relationships with others online. To be successful on this platform requires regular interaction with your target audience.

Twitter plays a very critical role in the promotion of any brand online. You can drive traffic to your website by leveraging on Twitter, through various engagement tactics. Without a strategy your brand is likely to be ignored by these active twitter users.

Categories
Uncategorized

How a poorly designed website can impact growth and revenue generation

fiverr

Introduction

This article may contain links which belongs to affiliates

Websites and Blogs

Do you know that a well designed website or blog could be the game changer in this competitive global market environment? A strong internet presence could have great impact on your organizational outlook and prospects.

I had an interaction with a young prospective business owner in my country about a year ago, and through our interactions, I realized that his business has the potential to do better than it is presently. The main issue about his business slow growth prospect has to do with his website which was poorly designed. Every element on that website was static and there appear to be no dynamic relationships between the items, nor interactions with his clients nor suppliers could be achieved through this site, except for clients to probably know that yes, this business exist. What do I mean by that? This gentleman had a website but apparently it has not been designed to maximize performance efficiency, in other to help his business generate the needed traffic and revenue. I said to him, Kofi, do you know that your website could be boosting your revenue several times more than it is contributing to your business presently? He retorted how? “I already have an internet presence and why must I concern myself again to make it dynamic, when I could just round my sales team up and show them how to go about their daily sales activities. I know I pay my sales team well and that is okay for the business, moreover my website was designed for those who may want to know whether I have a company and not more” I was at a moment stunned because people who visited the company’s website had a hard time figuring out what the business was about.

I explained the importance of having a dynamically designed online presence that could help him make sales and grow his brand image. I encouraged Kofi to get his website upgraded from a professional perspective, instead from his own perspective and through the opinions of lay people. I made him understand that as a lay person, his website may appear right to him, based on his own personal biases but not dynamic enough to generate the expected revenue as it may appear confusing to others.

I understood Kofi, because most small businesses lack the understanding on how a website could help enhance their brand image and revenue. I said to him, with the right people and planning, a website could become a money-making utility for his business.

Categories
Uncategorized

How an excellent digital marketing strategy can impact your brand

Introduction

There is a popular conception out there that engaging in social media marketing activities means digital marketing. No! Social media marketing is a subset or just an aspect of digital marketing. It is only one channel of online marketing. These two concepts have been misunderstood and sometimes used interchangeably, probably due to their shared online nature, but the two as said above are never ever the same.

Some of the links in this article are for affiliates

Social Media Marketing

Social media marketing is a digital marketing strategy that adopts purely social media as the marketing medium. Most companies who adopt this form of strategy use any or all of the following channels, Facebook, Instagram, Twitter, Pinterest, Tumblr, and some blogs for the marketing activities. This involves engaging with social influencers to spread the news about your brand or product. This usually entails interacting with your target audience via regularly fresh posts with interesting and catchy content, organizing contests, and sharing regular online magazines and other exciting means to gain the attention of your target audience.

THINKIFIC

Digital Marketing

Digital or online marketing involves using all digital or online-based technologies to drive traffic or sales to your site or product. This typically involves usage of the electronic media to advertise and promote a product.

Digital Marketing Tools

To succeed as a digital marketer in this ever-changing and competitive global environment requires that you get active in one or more social media forums at the same time to keep up with the remote competitor.

In this post, I will outline some digital marketing tools that will be helpful to transform your brand image. Some of these marketing tools may already be known to you but will expound and provide a more expert opinion on their impact. The following are approaches or strategies to digital marketing.

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing
  • Pay per click
  • Affiliate Marketing

Email Marketing

Email marketing is a targeted form of digital marketing, which uses optimized commercial messages via emails to deliver a brand’s marketing message to a list of email subscribers who have explicitly agreed to receive promotional and marketing material for a client. This is a popular channel because it generates the overall highest return on investment. It may be used to increase sales, improve brand loyalty, and deliver important information. Any of the following tools are best employed to achieve the objective of an enterprise.

GetResponce is a Powerful and simplified tool to send emails, create pages, and automate your marketing. It is one of the best email platforms for organizations, which fulfills almost all of our email marketing needs. It includes all the features to target subscribers in the best way efficiently

EmailOctopus is an innovative email marketing platform that allows users to send an email for less through Amazon’s Simple Email Service (SES). It is a powerful solution that facilitates low-cost email marketing without sacrificing scalability and deliverability. Simple, powerful tools to grow your business. offers an easy-to-use user interface that enables marketers to generate rich HTML emails and send them to subscribers with a few clicks.

In addition, EmailOctopus comes with reliable automation tools that enable businesses to come up with time-based drip email and onboarding sequences.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. ActiveCampaign’s category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.

moosend

Moosend is an email marketing and marketing automation platform designed to help you send and manage an email marketing campaign. It allows businesses to segment mailing lists, send newsletters, and evaluate their email campaign performance.

But is it the perfect software for you?

Social media

Social media plays a very critical role in the promotion of any brand online. You can drive traffic to your website solely by leveraging social media effectively. You can optimize your post through automation, by using social media management tools. These can help you schedule your post, and also help you post on all networks concurrently.

Any of the following tools are what we prescribe to help promote a brand more effectively and automatedly.

Socialoomph let you do all of this in one place. You can schedule posts in advance, automatically start following people who follow you, and update multiple accounts at once – perfect for posting a link to a new blog across several different platforms. lets you simultaneously manage more social media platforms and more accounts than many of its rivals, but not every major social media network you may use is supported

SocialPilot lets you set up your social network accounts and allows you to schedule posts in advance. It let you set up your social network accounts and allows you to schedule posts in advance

In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy. In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy

Top SEO tools for digital marketing

When it comes to digital marketing, there are several tools that could help you gain some level of success. But this article will guide you through the best yet available on the market to drive the best traffic.

SEO stands for Search Engine Optimization, and they are tools to help get traffic for your website. This is the way to “rank” your website in search engine scores, thereby improving the percentage of organic traffic. The organization uses the SEO technique to grow its businesses over the world wide web.

SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization. Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

Mangools is a package of easy to use SEO tools that cover everything from keyword research, rank tracking, backlink analysis to SEO analysis of competitors. It’s great for bloggers, affiliate marketers, marketing agencies, SEO professionals and beginners. The ease of use, visualizations and great UX helps to quickly understand all the data even for people who are starting with SEO. Mangools is an amazing value for money if you are not looking for complicated all-in-one tools.

KWFinder is an amazing software known for its ease of use. Its simplicity and user-friendliness make it the most loved software amongst experienced users, as well as newbies. Besides facilitating local keyword research, KWFinder also conducts SERP analysis.

Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents them to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!

Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Content Marketing

Content marketing is a conscious effort at generating stories, videos, podcasts, blog reports, social media posts (content) that your prospective followers already have an interest in. It is about writing informative content that benefits and informs your users. In brief, it is communicating to a specific client or clients. The aim is to increase brand loyalty, customer retention, and indirectly augment conversions.

It is a deliberate effort at giving away valuable content in order to retain the client for possible future sales. These valuable contents are usually provided at no cost to help build audience or followership and trust in a brand, and the long-term goal is to grab attention, retention, and to enjoy some future sales.

Any of the following tools are best to enhance your content online.

AnswerThePublic is one of the most powerful keyword research tools for discovering what people are searching for on forums, blogs and on social media and then turns those questions into great keywords.

It’s a free visual keyword research & content ideas tool. Having built up a database from millions of searches it’ll predict what you’re going to ask, based on the information that’s already been entered.

Answer the Public tool also generates suggestions based on prepositions, such as “like”, “versus”, “with” and “without”, as well as an alphabetical search which adds letters to the original query, listing the most common queries which use each letter.

InVideo helps you to transform your content into great videos. We serve media companies, small businesses, and brands to expand audience engagement through the power of video content. This tool is ideal for marketers, publishers, individuals and agencies to take their brand content strategy to the next level

ClickFunnels

ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Pay per click

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the commonly used digital marketing techniques is ‘Pay Per Click (PPC)’. A digital marketer would require the right PPC tools to optimize the campaigns, increase sales and reduce the advertising budget. The Following are the best PPC tools for you to make your life easier:

  • Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.
  • Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
  • Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

How digital marketing impact brand

According to the UK, (IAB) digital advert display raises brand awareness by over 12%, and that it positively shifts brand awareness, a perception that may result in possible future sales. Kristanne Roberts, global development director – brand lift insights at Kantar, echoed, to succeed, digital campaigns need to be specifically tailored across displays and on all platform formats. Further research from Kantar shows that digital ads (online video, online display, and Facebook) contribute 15% towards brand awareness compared to traditional radio which contributes 7% or OOH contributing 8%. Optimizing creatives for specific media placements such as social platform in-feed environments generally improves performance.

Digital marketing offers benefits that translate into increased customer engagement and market visibility. This results in future sales and profitability. The digital marketing platforms are also valuable in enhancing the communication businesses have with their clients. The success and sustainability of any organization is highly dependent on its ability to respond timeously to customer requirements.

Digital marketing plays a crucial role in business performance by providing a platform of exchanges where organizations can learn about customer behavior and adjust marketing strategies to meet this customer dynamics. Digital marketing also acts as a viable platform for organizations to acquire customer feedback on the quality of services which created numerous opportunities for organizations to improve the quality of service and enhance their responsiveness to customer needs.

Digital marketing platforms further create opportunities for organizations to serve customer needs in a more specific manner since businesses can evaluate and analyze customer information based on online data which creates a better platform for targeting marketing.

In essence, digital media creates opportunities for better marketing and advertising due to the huge online presence that allows organizations to send marketing messages to a wider audience in a more flexible, cheap, and relatable manner.