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The Ultimate keys to harvesting emails

Introduction

Lead Magnet

A lead magnet is anything that you provide to someone in exchange for their contact information. They are designed to pull in, or “magnetize” more leads. Lead magnets are important, as they show your first opportunity at providing value to your audience. It’s your chance to shine and show people that you know what you are talking about, and show how excited you are to be talking about it. As the term might suggest, lead magnets are used for lead generation. A lead magnet is a great way to show that you care about what you are talking about. It’s a great way to build an audience. In marketing, a lead magnet is a free digital product or download. It encourages website visitors to leave their email addresses. And opt-in to an email list. That’s why lead magnets in marketing are called opt-in bribes and content upgrades. Lead magnets usually target website visitors who are not yet ready to buy any item from the store. If they leave their email addresses, they become secondary conversion goals. Businesses will send targeted marketing materials continuously until they convert into actual buyers. It often starts by creating a relevant free product. Online businesses try to identify different queries that bring them to traffic, and then create a free digital download around that topic. The most popular free digital downloads are e-books, white papers, newsletters, and webinars.
After creating a free product, online stores create forms for website visitors to complete to receive a free product. Businesses take their time in designing and optimizing these forms for a higher chance that visitors will leave their email addresses and opt-in to an email marketing list. Online businesses then place these forms on the most suitable part of the websites. Website visitors who engage the website may click the lead magnet, sign up, and complete the form. Once completed, the free product is immediately sent via email automation. The website’s visitors then become part of an email marketing list that is targeted regularly until they are converted into purchasing a product.
Do not overcomplicate this process. Write a 3-10 pages e-book relating to the niche you are selling, and upload it to your landing page or email platform. This written book become the lead magnet.

CREATIVE FABRICA

For Your lead magnet to be effective, it should: Be free (with sign-up)

  • Make a promise
  • Engage with key points
  • Add great value to your customer
  • Satisfy a need or solve a problem (at least give direction to solving the problem)
  • Appeal to your target audience
  • Provide needed information
  • Have a clear call to action.

The title and cover — the title and cover is what gives your lead magnet its magnetic force. Makes sense, right? Your big chance to showcase the value of your offer comes through;

(i)  How it is called and

(ii) How it’s presented.

Your “book” will indeed be judged by its cover. Don’t think that the rest of your lead magnet can be rubbish. No! You may be able to get away with growing your email list with a lead magnet that makes a big promise, but delivers little in substance. Do not forget, this flimsy strategy will backfire in the long run. You will not only succeed in convincing your lead magnet to push your prospects’ buttons in all the right ways.

The How to: Customers want guidance

So much of what takes place online is essentially a Q&A exercise. Everyone’s looking for answers, instructions, and guidance of some sort to a problem in they are wrestling with. The “how to” is the essential way to fulfil these requests.

CREATIVE FABRICA

How to lubricate your lead machine?

1/ Try making your headline a list

This works the best if your lead magnet contains a list of items, a checklist or a number of solutions to a problem. As we all know, nothing works best at engaging the audience than openly stating what your lead magnet contains. Straight information about your lead magnet’s content. Example

  • How to Decorate Your Home Office;
  • How to solve your company’s high labor turnover issues
  • Twelve Ideas that cost less than $50.

It focuses on a specific problem. There is no mystery about what solutions they’re going to offer. Notice how the specificity adds to the magnetism. There is a promise of actionable and trustworthy information, a reader will be able to start implementing in their business or life right away.

2/ The command

But you could also be super bold and make a powerful statement about your eBook or checklist. One way to do it is by using “the ultimate” formula.

For example:

  • The ULTIMATE guide to digital marketing
  • The ULTIMAT guide to Affiliate Marketing
  • The ULTIMATE guide to making money online

The word “ultimate” is precise and definitive. You could also put it this way;

  • Unrivaled guide
  • Complete guide
  • Really good guide
  • The last guide to _____ you’ll ever need
  • The definitive guide to Affiliate Marketing

3/ Simply tell your readers why they experience a particular problem

This is the “reason why” approach, titles is as simple as listing the main problem your eBook targets. For example:

  • “Why you are not making money on Twitter.”

However, you can also use this formula to write list-based titles, i.e.:

  • “5 Reasons why your calls to action don’t convert”
  • “10 most common reasons for low website conversions.”

4/ Compel customers with action

The command approach to writing a great lead-magnet-title is simple and effective.

These are in the form of a directive or command that starts with a verb examples like: Gas-Up, Optimize, Decorate, and build. Think through other options relevant to your audience.

You may be able to help a potential customer save, grow, expand, accelerate, win, dominate, start, end, control, train, learn. All verbs, all good.

Conclusion

Lead magnet is very important to the harvesting of emails, and emails are the foundation for any effective long term relationship with the customer.

All these and more are included in my e-book, the Ultimate Secrets for making money online and more. The book also guide readers on how to create landing pages, step-by-step guide on how to create and sell e-books, how to effectively make a living and move away from the 9-5 routine job and more.

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The most powerful Twitter Tips

Introduction

One of the best digital marketing platforms appropriate for online marketing is Twitter. This platform is excellent for getting brand awareness and better consumer engagement. With over 500 million tweets circulating on the platform every day. It is important to take the time to discover and unlock the full potential of the platform. You can achieve this by applying the best tricks and tips out there.

Lets run through some tips and tricks to help achieve Twitter efficiency.

Bio

Write a great bio related to your business or industry niche. Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. The Twitter bio is indexed by Google. It is the first point of contact for all prospective followers.

Complete your profile (don’t forget to input your website, it’s really important to drive traffic to your site.)

It is also important that you include the following in the bio;

  • Location: include your physical location if you have one; you can also use “worldwide” or post a phone number.
  • Website: your homepage or a landing page where you want to drive customers.
  • Background image: include a Twitter background image to further display your company. Don’t leave it blank!
  • Payment details: say a brief about your payment options
  • Include keywords in your bio, like #digitalmarketing, #contentmarketing, etc. So, one smartest way to go about creating your Twitter bio is to add relevant keywords and hashtags

Pin Tweets

One of the easiest and best ways to get more engagement and more traffic from Twitter is to learn how to effectively use the “pin tweet” feature. Your pinned tweet is the first tweet people see when they visit your profile regardless of how long that tweet was posted, so make it an interesting one that represents what’s going on with your brand. You can always change your pinned tweet!

How to Pin a Tweet

Pinning a tweet will only take you a couple of seconds. First, go to your Twitter timeline and find the tweet you wish to pin to the top of your page. Next, click on the little arrow on the top right of the tweet. Finally, click on the “pin to profile” option in the dropdown menu.

Stop and think for a minute, Twitter resembles a case of updates. The latest ones are what individuals will see when they visit a profile. Sticking a Tweet abrogates this structure as it will naturally put it on the best – first Tweet squares with generally introduction.

Engage More

Engage a lot. Interact with your followers more frequently. Reply to them when they tweet at you. Some recommend commenting 30 times in a day, tweeting 5 times in a day, following 30 active accounts and writing a thread every week.

Be conscious about every Tweet

Focus on the type of your tweets. Will you tweet a “text”, “picture”, “infographics”? If you are planning to tweet a text, be consistent, if you’re going to tweet pictures, be consistent, as well as on infographics. Focus on that. Mix tweets don’t look good on the timeline and you’re sending people away on your timeline. Make it look better. Let’s say you want to tweet pictures, maybe you can do it once or twice a week if you’re tweeting text.

Nature a personality

Be personal from the start keep messages short simple! Make yourself feel like you are just having a conversation and sales will take care of itself, not aggressive. Develop a unique personality on the platform. Your Twitter feed should be a combination of useful content, such as “How to be successful on social media”, and tweets that demonstrate your personality.

Influences and big accounts

Reach Influencers. Follow influencers and other big accounts in your industry. Mention them in your tweets. Talk to them.

The Twitter Strategy

Advance Search on Twitter

The “Advanced search” option on Twitter is great! Twitter has some amazing search capability that gives you some real advantages in marketing. It helps you find exactly what you want. You can search for a user or trend by typing the user name of the hashtag in the search bar. You have word targeting (exact phrases, containing these words, etc.), people targeting (who’ve mentioned certain accounts, from xyz account, etc.) and also by places, near your city/area. For example, if you sell scented candles and you’re looking for people interested in the same, you exactly search “amazing scented candles”. Now, say you only ship within your city, you can add “city name” in the Places option and voilà, you have all the tweets that fit your search criteria.

Use Visuals

Images and videos in tweets help to increase your engagement. Today’s audiences are hungry for a visual experience. Include video, images, and GIFs in your Tweets. Visual content catches people’s attention when they’re scrolling through the feed. This encourages deeper engagement.

Conclusion

Tips are always important whenever we discuss social media. This is a chapter in the eBook called The Twitter Strategy. The book also covers topics like how to make money whilst tweeting, how to get your brand to the audience and the best strategies to win on social media.