Twitter is an indispensable platform when we talk about digital marketing. With over 330 million active users per month. It will be unthinkable for any company with an online presence, to devise a digital marketing strategy. and not consider the Twitter platform.
Over 500 million tweets circulate on the platform every day. So with these sheer volumes of tweets per day, how can one draw the attention of a user to himself or herself? This is only possible by being strategic! With this number of daily active users, it is the best advertisement platform ever to raise awareness, customer service, and promote your brand.
Twitter is a social media platform where users share their views, and members provide good content. As said earlier it is a very popular platform. It is more of a content-based platform, where content is king!
Twitter Marketing is like a powerful strategy, where businesses can spread, and you can reach the end customer. Twitter can help you reach out to an incredible number of people in a short time. To use Twitter for marketing activities, you must adopt a strategy of consistency and grow your account over time. And then boom, you have the advantage.
Your twitter marketing strategies should include include any or all of the following;
- Set your objectives
- A compelling profile
- Great content
- The use of videos and images
- Tweeting at the right time
- the use of some advanced tactics
- Drive Traffic to your website
i) Set The Objectives
Success on any social media platform requires goals that are clear and measurable. How can you track and check for success and progress, if you do not know what the target is?
You want to create SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound. So “going viral” doesn’t count. These goals must align with the business objectives and must be an indicator of success.
ii) Optimize your Profile
Making the perfect Twitter profile is an essential rule for strategic Twitter marketing. Your Twitter handle is your @niche, name, or your identifier on Twitter. This is important because it helps people locate and find you. The profile represents the brand identity, and this is what people associate you with on social media. It is the beginning of your marketing strategy and thus important that you are thinking about it!
Use a profile picture that represents your niche. Use a username that is simple and reflects the name of your business. The name must also help people remember your business.
Write a great bio related to your business or industry niche. Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. The Twitter bio is indexed by Google. It is the first point of contact for all prospective followers.
It is also important that you include the following in the bio;
Location: include your physical location if you have one; you can also use “worldwide” or post a phone number.
Website: your homepage or a landing page where you want to drive customers.
Background image: include a Twitter background image to further display your company. Don’t leave it blank!
Pin some important tweet, Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what’s going on with your brand. You can always change your pinned tweet!
Include keywords in your bio, like #digitalmarketing, #contentmarketing, etc. So, one smartest way to go about creating your Twitter bio is to add relevant keywords and hashtags.
iii. Create Great Content
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Bill Gate
Content marketing is a deliberate effort at giving away valuable information contents in order to retain a client for possible future sales. Study the interests of your followers and provide them with the content they value.
The most important Twitter marketing lesson is that every interaction with your customer matters.
As a result, you should be ready to provide the best customer experience all the time. Any content you put across on Twitter must be informative, interesting, interactive, personal, and promotional. Creative storytelling should always be a part of your advertising strategies. People like validation and reassurance, so take the time to give them that. Let them know you are there. Let them know that you care that they are following you, and you appreciate them. It will only entice more followers.
e. Share engaging Visuals
Videos do better when it comes to resolving and providing directions on the internet, than written text.
Continue reading the full book here The Twitter strategy
With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport, and create relationships with others online. To be successful on this platform requires regular interaction with your target audience.
Twitter plays a very critical role in the promotion of any brand online. You can drive traffic to your website by leveraging on Twitter, through various engagement tactics. Without a strategy your brand is likely to be ignored by these active twitter users.