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The most powerful Twitter Tips

Introduction

One of the best digital marketing platforms appropriate for online marketing is Twitter. This platform is excellent for getting brand awareness and better consumer engagement. With over 500 million tweets circulating on the platform every day. It is important to take the time to discover and unlock the full potential of the platform. You can achieve this by applying the best tricks and tips out there.

Lets run through some tips and tricks to help achieve Twitter efficiency.

Bio

Write a great bio related to your business or industry niche. Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. The Twitter bio is indexed by Google. It is the first point of contact for all prospective followers.

Complete your profile (don’t forget to input your website, it’s really important to drive traffic to your site.)

It is also important that you include the following in the bio;

  • Location: include your physical location if you have one; you can also use “worldwide” or post a phone number.
  • Website: your homepage or a landing page where you want to drive customers.
  • Background image: include a Twitter background image to further display your company. Don’t leave it blank!
  • Payment details: say a brief about your payment options
  • Include keywords in your bio, like #digitalmarketing, #contentmarketing, etc. So, one smartest way to go about creating your Twitter bio is to add relevant keywords and hashtags

Pin Tweets

One of the easiest and best ways to get more engagement and more traffic from Twitter is to learn how to effectively use the “pin tweet” feature. Your pinned tweet is the first tweet people see when they visit your profile regardless of how long that tweet was posted, so make it an interesting one that represents what’s going on with your brand. You can always change your pinned tweet!

How to Pin a Tweet

Pinning a tweet will only take you a couple of seconds. First, go to your Twitter timeline and find the tweet you wish to pin to the top of your page. Next, click on the little arrow on the top right of the tweet. Finally, click on the “pin to profile” option in the dropdown menu.

Stop and think for a minute, Twitter resembles a case of updates. The latest ones are what individuals will see when they visit a profile. Sticking a Tweet abrogates this structure as it will naturally put it on the best – first Tweet squares with generally introduction.

Engage More

Engage a lot. Interact with your followers more frequently. Reply to them when they tweet at you. Some recommend commenting 30 times in a day, tweeting 5 times in a day, following 30 active accounts and writing a thread every week.

Be conscious about every Tweet

Focus on the type of your tweets. Will you tweet a “text”, “picture”, “infographics”? If you are planning to tweet a text, be consistent, if you’re going to tweet pictures, be consistent, as well as on infographics. Focus on that. Mix tweets don’t look good on the timeline and you’re sending people away on your timeline. Make it look better. Let’s say you want to tweet pictures, maybe you can do it once or twice a week if you’re tweeting text.

Nature a personality

Be personal from the start keep messages short simple! Make yourself feel like you are just having a conversation and sales will take care of itself, not aggressive. Develop a unique personality on the platform. Your Twitter feed should be a combination of useful content, such as “How to be successful on social media”, and tweets that demonstrate your personality.

Influences and big accounts

Reach Influencers. Follow influencers and other big accounts in your industry. Mention them in your tweets. Talk to them.

The Twitter Strategy

Advance Search on Twitter

The “Advanced search” option on Twitter is great! Twitter has some amazing search capability that gives you some real advantages in marketing. It helps you find exactly what you want. You can search for a user or trend by typing the user name of the hashtag in the search bar. You have word targeting (exact phrases, containing these words, etc.), people targeting (who’ve mentioned certain accounts, from xyz account, etc.) and also by places, near your city/area. For example, if you sell scented candles and you’re looking for people interested in the same, you exactly search “amazing scented candles”. Now, say you only ship within your city, you can add “city name” in the Places option and voilà, you have all the tweets that fit your search criteria.

Use Visuals

Images and videos in tweets help to increase your engagement. Today’s audiences are hungry for a visual experience. Include video, images, and GIFs in your Tweets. Visual content catches people’s attention when they’re scrolling through the feed. This encourages deeper engagement.

Conclusion

Tips are always important whenever we discuss social media. This is a chapter in the eBook called The Twitter Strategy. The book also covers topics like how to make money whilst tweeting, how to get your brand to the audience and the best strategies to win on social media.


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How to stimulate your brand visibility on Twitter

Introduction

“Products are made in a factory,

but brands are created in the mind.”

-Walter Landor

Twitter is a social media platform where users share their views, and members are known for good content. It is more of a content-based platform, where content is king!

Over 500 million tweets circulate on the platform every day. So with these shared volumes of tweets per day, it is the best platform for the advertisement to raise awareness, for customer service, and perfect for your brand promotion.

The Twitter platform can help brands in the following ways:

❖ Brand promotion
❖ Brand Loyalty
❖ Gain followers
❖ Gain valuable information
❖ build community engagement
❖ Content is King
❖ The handle problems via the direct messaging feature

Brand promotion

With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport and create relationships with others. This will enable you to reach out to those audiences within your niche industry. Doing this can be a great opportunity for you to promote your business and
Products.

Brands can use the platform to start relevant conversations, engage with their community, and then build a loyal following.

Brand Royalty

You can prove your knowledge and expertise by the type of content you share. In this way, your audience perceives you as an authority in the industry. By this, the platform allows your audiences to ask questions about your products and services.

Gain followers

Make your business known by tweeting regularly. The more you tweet, the more followers you get on Twitter. Make it easier for people to find you by hosting regular tweet chats. You can also host contests and giveaways, and other interactions with your audience.

Gain valuable information

With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport and create relationships with others. This will enable you to reach out to those audiences within your niche industry. Doing this can be a great opportunity for you to promote your business and
Products.

Brands can use the platform to start relevant conversations, engage with their community, and then build a loyal following.

Community Engagements

Using Twitter is a great way to create a community with potential and existing customers. Create your own community of followers by providing them with valuable content. You can achieve this by creating hashtags that define you and your business. Use these hashtags to help your followers locate you among the crowd.
By initiating certain relevant conversations, you get the opportunity to know your customers. You can do this by finding a topic that connects with your customer base and start a chat about it. It can also help you gain recognition in your industry and a stronger relationship. Keep an eye on people that tweet things relevant to what you do! You can easily engage with them, help them, make friends with them, or even sell to them. Millions of people talk about a million different things each day. You can also use tools that will track the keywords you’re interested in and jump into the conversation where possible! This way, you will slowly but steadily get yourself new followers, leads, and clients.

Content is King

Despite being only limited to a few words, the Twitter platform requires content that provides value to users and is informative in the best possible way. It is a formal platform to describe in limited words the required information, which is neither too long nor too short.
Good and well-explained content never goes unnoticed, and the more you explain about your business, the better your audience will find it.

The handle problems via direct messaging (DM)

Direct messaging has evolved over the years, especially for brands. This is major for troubleshooting your customers’ issues and handling their problems. So the way you interact with them is important. It’s smart to handle individual customer complaints and issues through DMs for a couple of reasons. For one thing, you don’t want other users to see the problem and think less of your company. Also, there is no character limit on DMs, which gives you the freedom to help customers. By default, only users you follow can send you DMs. You can set up your Twitter account to receive messages from anyone. Even though you can make it easier for all customers to contact you. Go to Privacy Settings and enable “receive direct messages from anyone.”

This is a chapter in my latest e-book titled The Twitter Strategy. This book covers all strategies needed to win on Twitter. It went much deeper into how to get your brand noticed, make money on the Twitter platform, the best strategies to get the audience’s attention, and some tips that have been hidden for some time now. Get it for as little as $3.00!

I can also recommend an excellent e-book, as the Twitter gold, for anyone who wants to take the Twitter platform to a much higher level.

Conclusion

Twitter remains one of the best digital marketing mediums available out there for advertisement promotion, customer service, and perfect for your brand to be noticed out there.

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How an excellent digital marketing strategy can impact your brand

Introduction

There is a popular conception out there that engaging in social media marketing activities means digital marketing. No! Social media marketing is a subset or just an aspect of digital marketing. It is only one channel of online marketing. These two concepts have been misunderstood and sometimes used interchangeably, probably due to their shared online nature, but the two as said above are never ever the same.

Some of the links in this article are for affiliates

Social Media Marketing

Social media marketing is a digital marketing strategy that adopts purely social media as the marketing medium. Most companies who adopt this form of strategy use any or all of the following channels, Facebook, Instagram, Twitter, Pinterest, Tumblr, and some blogs for the marketing activities. This involves engaging with social influencers to spread the news about your brand or product. This usually entails interacting with your target audience via regularly fresh posts with interesting and catchy content, organizing contests, and sharing regular online magazines and other exciting means to gain the attention of your target audience.

THINKIFIC

Digital Marketing

Digital or online marketing involves using all digital or online-based technologies to drive traffic or sales to your site or product. This typically involves usage of the electronic media to advertise and promote a product.

Digital Marketing Tools

To succeed as a digital marketer in this ever-changing and competitive global environment requires that you get active in one or more social media forums at the same time to keep up with the remote competitor.

In this post, I will outline some digital marketing tools that will be helpful to transform your brand image. Some of these marketing tools may already be known to you but will expound and provide a more expert opinion on their impact. The following are approaches or strategies to digital marketing.

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing
  • Pay per click
  • Affiliate Marketing

Email Marketing

Email marketing is a targeted form of digital marketing, which uses optimized commercial messages via emails to deliver a brand’s marketing message to a list of email subscribers who have explicitly agreed to receive promotional and marketing material for a client. This is a popular channel because it generates the overall highest return on investment. It may be used to increase sales, improve brand loyalty, and deliver important information. Any of the following tools are best employed to achieve the objective of an enterprise.

GetResponce is a Powerful and simplified tool to send emails, create pages, and automate your marketing. It is one of the best email platforms for organizations, which fulfills almost all of our email marketing needs. It includes all the features to target subscribers in the best way efficiently

EmailOctopus is an innovative email marketing platform that allows users to send an email for less through Amazon’s Simple Email Service (SES). It is a powerful solution that facilitates low-cost email marketing without sacrificing scalability and deliverability. Simple, powerful tools to grow your business. offers an easy-to-use user interface that enables marketers to generate rich HTML emails and send them to subscribers with a few clicks.

In addition, EmailOctopus comes with reliable automation tools that enable businesses to come up with time-based drip email and onboarding sequences.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. ActiveCampaign’s category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.

moosend

Moosend is an email marketing and marketing automation platform designed to help you send and manage an email marketing campaign. It allows businesses to segment mailing lists, send newsletters, and evaluate their email campaign performance.

But is it the perfect software for you?

Social media

Social media plays a very critical role in the promotion of any brand online. You can drive traffic to your website solely by leveraging social media effectively. You can optimize your post through automation, by using social media management tools. These can help you schedule your post, and also help you post on all networks concurrently.

Any of the following tools are what we prescribe to help promote a brand more effectively and automatedly.

Socialoomph let you do all of this in one place. You can schedule posts in advance, automatically start following people who follow you, and update multiple accounts at once – perfect for posting a link to a new blog across several different platforms. lets you simultaneously manage more social media platforms and more accounts than many of its rivals, but not every major social media network you may use is supported

SocialPilot lets you set up your social network accounts and allows you to schedule posts in advance. It let you set up your social network accounts and allows you to schedule posts in advance

In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy. In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy

Top SEO tools for digital marketing

When it comes to digital marketing, there are several tools that could help you gain some level of success. But this article will guide you through the best yet available on the market to drive the best traffic.

SEO stands for Search Engine Optimization, and they are tools to help get traffic for your website. This is the way to “rank” your website in search engine scores, thereby improving the percentage of organic traffic. The organization uses the SEO technique to grow its businesses over the world wide web.

SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization. Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

Mangools is a package of easy to use SEO tools that cover everything from keyword research, rank tracking, backlink analysis to SEO analysis of competitors. It’s great for bloggers, affiliate marketers, marketing agencies, SEO professionals and beginners. The ease of use, visualizations and great UX helps to quickly understand all the data even for people who are starting with SEO. Mangools is an amazing value for money if you are not looking for complicated all-in-one tools.

KWFinder is an amazing software known for its ease of use. Its simplicity and user-friendliness make it the most loved software amongst experienced users, as well as newbies. Besides facilitating local keyword research, KWFinder also conducts SERP analysis.

Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents them to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!

Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Content Marketing

Content marketing is a conscious effort at generating stories, videos, podcasts, blog reports, social media posts (content) that your prospective followers already have an interest in. It is about writing informative content that benefits and informs your users. In brief, it is communicating to a specific client or clients. The aim is to increase brand loyalty, customer retention, and indirectly augment conversions.

It is a deliberate effort at giving away valuable content in order to retain the client for possible future sales. These valuable contents are usually provided at no cost to help build audience or followership and trust in a brand, and the long-term goal is to grab attention, retention, and to enjoy some future sales.

Any of the following tools are best to enhance your content online.

AnswerThePublic is one of the most powerful keyword research tools for discovering what people are searching for on forums, blogs and on social media and then turns those questions into great keywords.

It’s a free visual keyword research & content ideas tool. Having built up a database from millions of searches it’ll predict what you’re going to ask, based on the information that’s already been entered.

Answer the Public tool also generates suggestions based on prepositions, such as “like”, “versus”, “with” and “without”, as well as an alphabetical search which adds letters to the original query, listing the most common queries which use each letter.

InVideo helps you to transform your content into great videos. We serve media companies, small businesses, and brands to expand audience engagement through the power of video content. This tool is ideal for marketers, publishers, individuals and agencies to take their brand content strategy to the next level

ClickFunnels

ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Pay per click

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the commonly used digital marketing techniques is ‘Pay Per Click (PPC)’. A digital marketer would require the right PPC tools to optimize the campaigns, increase sales and reduce the advertising budget. The Following are the best PPC tools for you to make your life easier:

  • Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.
  • Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
  • Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

How digital marketing impact brand

According to the UK, (IAB) digital advert display raises brand awareness by over 12%, and that it positively shifts brand awareness, a perception that may result in possible future sales. Kristanne Roberts, global development director – brand lift insights at Kantar, echoed, to succeed, digital campaigns need to be specifically tailored across displays and on all platform formats. Further research from Kantar shows that digital ads (online video, online display, and Facebook) contribute 15% towards brand awareness compared to traditional radio which contributes 7% or OOH contributing 8%. Optimizing creatives for specific media placements such as social platform in-feed environments generally improves performance.

Digital marketing offers benefits that translate into increased customer engagement and market visibility. This results in future sales and profitability. The digital marketing platforms are also valuable in enhancing the communication businesses have with their clients. The success and sustainability of any organization is highly dependent on its ability to respond timeously to customer requirements.

Digital marketing plays a crucial role in business performance by providing a platform of exchanges where organizations can learn about customer behavior and adjust marketing strategies to meet this customer dynamics. Digital marketing also acts as a viable platform for organizations to acquire customer feedback on the quality of services which created numerous opportunities for organizations to improve the quality of service and enhance their responsiveness to customer needs.

Digital marketing platforms further create opportunities for organizations to serve customer needs in a more specific manner since businesses can evaluate and analyze customer information based on online data which creates a better platform for targeting marketing.

In essence, digital media creates opportunities for better marketing and advertising due to the huge online presence that allows organizations to send marketing messages to a wider audience in a more flexible, cheap, and relatable manner.