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How To Write Great Headlines For Landing Pages

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

Introduction

The tone of a headline is as important as the headline itself. What do you expect your headline to achieve, and who is the target audience? Do you know what intrigues the attention of your audience? Do you know what grabs or captures their attention? Writing powerful headlines will help you achieve this aim if you are a writer.

The headline is the best place to clear any ambiguity about what is in for your audience or visitor. It must be clear and unambiguous, and straight to the point, preferably a 10 seconds elevator speech. It must within these ten minutes communicate the value or benefit a visitor may gain by providing his details to youThe sole purpose of the headline is to win a reader’s attention to act, either by paying more attention or by clicking any provided link.

Headlines are now more crucial because of the large volume of information circulating on the internet every second.

As said earlier, the headline of any landing page is the first thing people see. This forms their impression to continue on the page or to close the pageWhether your headline is found by a search engine, or whether you get more clicks and your content is shared on social media, depends greatly on the headline used.

Focusing on the value is very important when writing the headline. Be focused and direct. This will pull in your audience to you. If your headline fails to impress your visitors, they might abandon the page completely.

Write headlines that align with your message. Be consistent. If there is a mismatch between the message and the headline, the visitor might leave your page.

Write headlines with power words. Examples of power words are amazing, optimize, captivating, ultimate, quick, wanted etc. They generate emotional responses from readers to persuade them to act.

It has been proven that that great landing page headlines need to include a few key elements to bring about the needed impact.

Your headline should focus on at least one of these goals:

  1. Sell a benefit (or agitate a pain point).
  2. Solve a problem.
  3. Hook your readers (and get them to keep reading).
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Landing Page Headline

There is not a one-size fits all way to writing a great landing page headline, but there are certain time – tested formulas which are known template which connect better with most audiences.

The “hook” is anything that makes your headline compelling to the target audience. It could be a persuasive piece of data that appeals to the reasoning of the reader (“z can increase your followers by 50%!”) Or works as social proof (“4 in 5 athletes struggle with X”). Alternatively, your hook could be colourful language or something you know to perform better than the rest of the competition.

Landing Page Headline Templates

1.  Direct Headlines or the Simple Phrase Statement

These are direct or straight to the point type of headlines with little or no fluff to confuse the reader. Do not be verbose to confuse the reader. Use simple, easy-to-read language that may be likely to meet the reader’s expectation for the rest of the landing page. These headline types go straight to the reasons for the page or content.

Here, you succinctly state the value you offer to your audience. You have to clearly state the benefit of your offer and promising a solution (teaching your readers “how-to” do something) example How to Make Money Online

2.  The Problem Awareness

There are times that your client may not appreciate a solution until you remind them of a problem they might have or likely to face. Unlike the “How to” formula, here you emphasize on a solution. You highlight the pain and fuse in the solution.

Examples

  • “Tired of [Annoying Problem X]? We Can Help”
  • Are you struggling to build audience online? Our system can help you.

3.  Hype Your Brand

Start your headline with phrases like “Get, “Where etc. With this type of headlines, you can blow your horn if you are certain and confident about the type of product you have. Niche down to what you do better than the competition.

 Example “Get 90% off on subscriptions on creative fabrica.” Get 15% off Your First Order”

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4.  Consistency

Your landing page headline must sync with the message. The headline at every point should be consistent with the message you intend for your audience.

5.  Write Landing Page Headlines with Power Words

Power words are magic words that copywriters use to get a response from readers or to persuade visitors or audiences to act or do something. That’s why they’re called “power words.” Words like amazing, optimize, captivating, ultimate, and quick and convert are deemed power words because of the psychological influence on people.

6.  The Call to Action (CTA)

Every landing page must have a call to action, otherwise it is useless. A call to actions always propels your headline.

Example

“Be Your Own Captain”

“Sign up now”

“Sibscribe now”

We love this example because it’s both simple and attention-grabbing. “Be Your Own Captain” is a fun and engaging twist on the CTA Headline formula, while the subhead (“And Explore Copenhagen From the Water”) clarifies what the landing page is actually about.

Conclusion

Headlines as explained above are very important not only for building successful landing pages but very critical to getting engagement in the digital marketing world. Headlines must at all times be in sync with the content or body of the message shared.

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The Ultimate keys to harvesting emails

Introduction

Lead Magnet

A lead magnet is anything that you provide to someone in exchange for their contact information. They are designed to pull in, or “magnetize” more leads. Lead magnets are important, as they show your first opportunity at providing value to your audience. It’s your chance to shine and show people that you know what you are talking about, and show how excited you are to be talking about it. As the term might suggest, lead magnets are used for lead generation. A lead magnet is a great way to show that you care about what you are talking about. It’s a great way to build an audience. In marketing, a lead magnet is a free digital product or download. It encourages website visitors to leave their email addresses. And opt-in to an email list. That’s why lead magnets in marketing are called opt-in bribes and content upgrades. Lead magnets usually target website visitors who are not yet ready to buy any item from the store. If they leave their email addresses, they become secondary conversion goals. Businesses will send targeted marketing materials continuously until they convert into actual buyers. It often starts by creating a relevant free product. Online businesses try to identify different queries that bring them to traffic, and then create a free digital download around that topic. The most popular free digital downloads are e-books, white papers, newsletters, and webinars.
After creating a free product, online stores create forms for website visitors to complete to receive a free product. Businesses take their time in designing and optimizing these forms for a higher chance that visitors will leave their email addresses and opt-in to an email marketing list. Online businesses then place these forms on the most suitable part of the websites. Website visitors who engage the website may click the lead magnet, sign up, and complete the form. Once completed, the free product is immediately sent via email automation. The website’s visitors then become part of an email marketing list that is targeted regularly until they are converted into purchasing a product.
Do not overcomplicate this process. Write a 3-10 pages e-book relating to the niche you are selling, and upload it to your landing page or email platform. This written book become the lead magnet.

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For Your lead magnet to be effective, it should: Be free (with sign-up)

  • Make a promise
  • Engage with key points
  • Add great value to your customer
  • Satisfy a need or solve a problem (at least give direction to solving the problem)
  • Appeal to your target audience
  • Provide needed information
  • Have a clear call to action.

The title and cover — the title and cover is what gives your lead magnet its magnetic force. Makes sense, right? Your big chance to showcase the value of your offer comes through;

(i)  How it is called and

(ii) How it’s presented.

Your “book” will indeed be judged by its cover. Don’t think that the rest of your lead magnet can be rubbish. No! You may be able to get away with growing your email list with a lead magnet that makes a big promise, but delivers little in substance. Do not forget, this flimsy strategy will backfire in the long run. You will not only succeed in convincing your lead magnet to push your prospects’ buttons in all the right ways.

The How to: Customers want guidance

So much of what takes place online is essentially a Q&A exercise. Everyone’s looking for answers, instructions, and guidance of some sort to a problem in they are wrestling with. The “how to” is the essential way to fulfil these requests.

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How to lubricate your lead machine?

1/ Try making your headline a list

This works the best if your lead magnet contains a list of items, a checklist or a number of solutions to a problem. As we all know, nothing works best at engaging the audience than openly stating what your lead magnet contains. Straight information about your lead magnet’s content. Example

  • How to Decorate Your Home Office;
  • How to solve your company’s high labor turnover issues
  • Twelve Ideas that cost less than $50.

It focuses on a specific problem. There is no mystery about what solutions they’re going to offer. Notice how the specificity adds to the magnetism. There is a promise of actionable and trustworthy information, a reader will be able to start implementing in their business or life right away.

2/ The command

But you could also be super bold and make a powerful statement about your eBook or checklist. One way to do it is by using “the ultimate” formula.

For example:

  • The ULTIMATE guide to digital marketing
  • The ULTIMAT guide to Affiliate Marketing
  • The ULTIMATE guide to making money online

The word “ultimate” is precise and definitive. You could also put it this way;

  • Unrivaled guide
  • Complete guide
  • Really good guide
  • The last guide to _____ you’ll ever need
  • The definitive guide to Affiliate Marketing

3/ Simply tell your readers why they experience a particular problem

This is the “reason why” approach, titles is as simple as listing the main problem your eBook targets. For example:

  • “Why you are not making money on Twitter.”

However, you can also use this formula to write list-based titles, i.e.:

  • “5 Reasons why your calls to action don’t convert”
  • “10 most common reasons for low website conversions.”

4/ Compel customers with action

The command approach to writing a great lead-magnet-title is simple and effective.

These are in the form of a directive or command that starts with a verb examples like: Gas-Up, Optimize, Decorate, and build. Think through other options relevant to your audience.

You may be able to help a potential customer save, grow, expand, accelerate, win, dominate, start, end, control, train, learn. All verbs, all good.

Conclusion

Lead magnet is very important to the harvesting of emails, and emails are the foundation for any effective long term relationship with the customer.

All these and more are included in my e-book, the Ultimate Secrets for making money online and more. The book also guide readers on how to create landing pages, step-by-step guide on how to create and sell e-books, how to effectively make a living and move away from the 9-5 routine job and more.