Writing headlines is a specialty – there are outstanding writers who will tell you they couldn’t write a headline to save their lives.Bill F. Walsh
As a name defines a person, so is a title. A well-described product reduces, the ambiguity about the product and the higher its chances of getting customer impressions and sales. No one would want to buy a product that lacks clarity. A product that would sell is something that has been described. The title is a story’s first impression. It creates expectation and sometimes, perhaps, disinterest. Often the title is what will determine whether someone pauses to read further about your book or just move on scrolling. Give your products an advantage compared to competitors by writing engaging titles. As much as possible, let your titles be NATURAL.
The title is the main way by which customers may find your product on the Amazon platform.
Ensure your book titles on KDP contain at least one keyword, and that keyword must relate to your product niche. Also make use of some long-tail keywords, because keywords are the means by which customers make their searches on KDP.
Long Tail Keywords
These are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.
Take this example: a notebook that sells classic furniture, the chances are that your product might never appear on the first second and even the third page via normal organic search for “notebook” because there’s too much competition. Using longer tail keywords, is the same as niching down. You can add something like “notebook for work” or “notebook for kids”. This will ensure that your product gets in front of those, who are searching for these specific books.
The title field should only contain the actual title of your book as it appears on your book cover or the spine. What you input here will show as your book’s title on your product page. Customers pay special attention to errors in titles. They may question your book’s authenticity if the title doesn’t match the Amazon detail page and the cover of your book.
Optimize Your Title To Rank
Make sure your title is brief and descriptive. Go straight to what your book is about. Be snappy but informative. Keep the title short and simple yet ensure it encapsulates relevant keywords.
Don’t engage in keyword bunching, instead, use the right keywords to compose your title. Using the right keyword for your product title will give you better opportunities to rank and connect with those who are looking for your product. You can easily get the right keywords on the Amazon search bar.
Some Title do’s and don’ts
Write your title name exactly as it reads on the cover of your book. Nothing more, nothing less.
Ensure your title is exactly the same for both your paperback, hardcover, and eBook versions. This is how they are linked together on one detail page.
Don’t add anything from the following list of prohibited items in the title field:
- Unauthorized reference to other titles or authors
- Unauthorized reference to a trademarked term
- Reference to sales rank (e.g., “bestselling”)
- Reference to advertisements or promotions (e.g., “free”)
- Only Punctuation (e.g. “!!!!!!!!”)
- Using only “unknown”, “n/a”, “na”, “blank”, “none”, “null”, “not applicable”
- Repeating generic keywords like “notebook” , “journal” , “gifts” , “books”,etc.
A subtitle is an optional secondary title that contains additional and more information about the content of your book. This additional information should help you differentiate your product from other products. Detail the exact details of what your product has to offer. The attributes of your product; Variant/Color/Flavor/Material
Provide more information about your book here. Don’t forget to use keywords here, but do not over stuff. Together, your title and subtitle must be 200 characters or fewer. Your subtitle should adhere to the same guidelines as your title above.
What is an example subtitle? Mary Shelley gave her most famous novel the title “Frankenstein”; with the subtitle “The Modern Prometheus”. Her book can be called and is recognizable by both names. By using the subtitle “The Modern Prometheus”, she references the Greek Titan as a hint of the novel’s themes.
Note: If using a subtitle, a colon will be automatically added between the title and subtitle on the Amazon detail page.
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Your book, could only rank and be placed in front of potential customers and start selling when the right thing is done.