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How a poorly designed website can impact growth and revenue generation

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Introduction

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Websites and Blogs

Do you know that a well designed website or blog could be the game changer in this competitive global market environment? A strong internet presence could have great impact on your organizational outlook and prospects.

I had an interaction with a young prospective business owner in my country about a year ago, and through our interactions, I realized that his business has the potential to do better than it is presently. The main issue about his business slow growth prospect has to do with his website which was poorly designed. Every element on that website was static and there appear to be no dynamic relationships between the items, nor interactions with his clients nor suppliers could be achieved through this site, except for clients to probably know that yes, this business exist. What do I mean by that? This gentleman had a website but apparently it has not been designed to maximize performance efficiency, in other to help his business generate the needed traffic and revenue. I said to him, Kofi, do you know that your website could be boosting your revenue several times more than it is contributing to your business presently? He retorted how? “I already have an internet presence and why must I concern myself again to make it dynamic, when I could just round my sales team up and show them how to go about their daily sales activities. I know I pay my sales team well and that is okay for the business, moreover my website was designed for those who may want to know whether I have a company and not more” I was at a moment stunned because people who visited the company’s website had a hard time figuring out what the business was about.

I explained the importance of having a dynamically designed online presence that could help him make sales and grow his brand image. I encouraged Kofi to get his website upgraded from a professional perspective, instead from his own perspective and through the opinions of lay people. I made him understand that as a lay person, his website may appear right to him, based on his own personal biases but not dynamic enough to generate the expected revenue as it may appear confusing to others.

I understood Kofi, because most small businesses lack the understanding on how a website could help enhance their brand image and revenue. I said to him, with the right people and planning, a website could become a money-making utility for his business.

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Remote jobs, the new trend into the future

Introduction

It is an undeniable fact that the world is changing, and changing at a pace difficult for most people to keep up and the world of work is following along this dramatic changes.

The general understanding about work has shifted dramatically. Work is much more than just the month end salary or pay. It therefore requires employers and employees to come to terms with the new-normal in which flexibility and adaptability have priority over job security and long-term (if not lifelong) employment, structured environments, and standardized roles and responsibilities. Now people work to have a sense of self identity and a purpose.

A remote job is a job or project done away from the office such as at the convenience of the worker or the consultant. It is typically done outside the geographical confines of the employer or company. Remote work, is referred to as telecommuting, working from home, and virtual work in certain quarters is on the rise globally. Location is no more the important factor in hiring.

What is fueling this change?

  • The sudden and massive transition to remote working is as a result of the COVID. Typical office-based companies adopted this early on to keep up with their operations. According to the PWC the impact of the pandemic has accelerated the adoption of remote work to ensure companies do not abruptly shut down their operations during these turbulent times.
  • More and more people now enjoy the freedom in choosing when, where and how to deliver the expected results without necessary been policed. The new trend in the recent times for remote work is as a result of more people understanding the concept of work and the fact that work must not be restricted to the office nor the desk. The shift has been principally driven by a few trends that are fundamentally changing the structure of talent and work: technological innovation, demographic changes and globalization
  • Technology has consistently changed the way workers across industries do their job. This is is one of the key drivers of remote jobs. Teleconferencing and telework technology have advanced to the point where most businesses are comfortable working remotely.  Its impact on the work environment has streamlined tedious and wasteful processes, expedited access to work and increases in productivity enhancing working from anywhere easier for the employer and the employee.
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Remote work platforms

With the rise in remote work, many platforms allow you to find jobs that are hiring workers to work remotely only. Its always exciting getting a new job and this excitements is equally great when you secure a job remotely. It is great for testing your way into self-employment—seeing how well you’d manage your time, stay motivated and productive working from home, coffee shops or a co-working space. Getting a remote job is no more difficult than getting a regular job you’ll like, it’s just different. Below are a summary of some of the remote work platforms.

  • UpWork

UpWork is a big name in the world of remote jobs and freelancing—offering positions for recurring projects, short-term tasks, and full-time jobs. There are dozens of job categories to choose from, divided into major headings, like web, mobile, and software development; IT and networking; data science and analytics; engineering and architecture; design and creative; writing; translation; legal; admin support; customer service; sales and marketing; and accounting and consulting. UpWork has it all.

  • We Work Remotely

We Work Remotely prides itself on being the largest web community for remote work job listings. Since there’s a fee for listing jobs, you can count on them to be real, and the website claims to weed out scams. This website focuses on job listings in the fields of marketing, design, DevOps and Sysadmin, programming, customer support, business/executives and management, but it also includes other listings

  • Remote OK

RemoteOK is another remote-work platform that, in order to reduce scams, requires companies to pay for listings. When searching for a job, you can browse by category, such as software development, marketing, design, non-tech, and on-line teaching. There are also filters to help narrow down your search

  • Freelancer.com

Freelancer.com connects over 31,761,297 employers and freelancers globally from over 247 countries. Sounds legit, right? It gives equal opportunities for all of the professionals. You’ll find a job whether you’re a writer, programmer, lawyer or engineer!

  • Guru

Guru has 1.000.000 active users worldwide, and together, they have finished more than 1000 jobs. The main fields Guru is focused on are programming, design, writing, marketing, administration, engineering, business, and laws

  • Fiverr

Fiver is known for its services that start from 5$. If you are a newcomer to the world of freelance and remote-working, Fiverr can be the platform that will help you to create a portfolio and will find your first clients.

  • Idealist.org

Through Idealist.org you can be a virtual employee in countries like Syria, India, Ghana and everywhere else you want. Before looking for a job, please push the remote button, unless you want to move to a country to work there

  • Stack Overflow

Stack Overflow is one of the best platforms for tech professionals with more than 50.000.000 professionals who visit the page to help each other solve programming issues, develop new skills and find good jobs.

  • Oneformer

With oneformer provides remote opportunities from major global brands! We have projects related to pop culture, movies, and current e-commerce and technology trends, all over the globe.

Conclusion

As the world becomes a small village and the internet becoming the leveler pushing the entire economy into the gig state, the understanding of people towards work had changed considerably. People want to decide their work and how they execute or accomplish it. Most people do not want to be tied to a single job and be instructed or told what to do. This trend become the new-normal shaping the entire globe