Categories
Uncategorized

Digital Skill, The Most Valuable Asset Needed To Earn Money Online.

There are several ways for anyone to monetize his / her skills and start making money online. One such sure way is by selling digital products online. It is a fulfilling and lucrative business, with zero overhead cost and easily scalable.

We live in an era where you can be on your couch and do your business. All you have to do is trade your passion or skills for money. In digital marketing, it is called monetization..

Earning money online is the desire of anyone who has monetized his or her interest. I emphasized, earning money online is never an easy task. It is one of the most difficult tasks, contrary to the views of most people. You earn good cash online only when people see you as an authority or an expert in a particular subject or topic. This is when you begin to pull in lots of leads into a webpage.

So don’t sell anything, sell things you have authority to sell, and do this with passion.

Entrepreneurship in the internet world is a major work. Anyone who wants to be successful online must recognize that online work is synonymous to the other works out there. Without commitment, dedication and consistency, there is no way to show any success.

The first key to success online is to find a good niche. We recommend you leverage on your interests and passion. After all, there is no need to write on a topic you have little interest in. So, look for what you are good at, or what interests you. Identify and focus on the specific topics, and create your plan in an e-book or video format, as appropriate for the chosen area.

What Is Digital A product?

CREATIVE FABRICA

Before we answer the question of what a digital product is, let me explain to readers what a product is. A product, is anything that has or generates value. You provide value, by solving a problem that’s worth solving. You can also provide benefits that people would not want to miss once they’ve experienced it. With the increase in e-commerce activities, there are now more products sold online than ever before. A digital product is any product you sell online that doesn’t have physical form or substance. It involves electronic devices. These products are usually sold online. It is a conscious effort to monetize your time, talents, knowledge, ideas, effort and passion. Instead of sharing free stuff online, why not make money along these activities? The turning of these abilities into something that provides value is a digital product. Or the monetization of your online abilities. They are intangible products that you can create in the form of writing, audio, or video, and sold in a downloadable form. Digital products could only be accessible via electronic devices, like your smartphones, tablets, PC’s, laptops. They are intangible and don’t have any physical forms, but exist in digital format only. Most digital products also have a physical form. For instance, many people buy e-books in PDF format, then print them on their computers. The product becomes physical, but it started out in digital format.

Reasons for creating a digital product

The following are some reasons for selling digital products;

  • To solve and provide a solution for your audience and to create a bigger impact in the world by reaching more people. To get up every day and enjoy the process of what you are creating.
  • There is no limit to the quantity of products, nor are the products perishability and stock run-outs. There is no need to worry about holding inventory, packaging nor the shipment. These are issues with physical products, not digital products.
  • There is no limit on the quantity of products that one can sell. You can sell whatever quantity anyone orders.
  • Digital products are easy to distribute, significantly more sustainable, can be replicated infinitely. They are also not too difficult to create.
  • There is almost zero barrier cost to entry, except the value you are providing

The following are examples of creative digital products to monetize logos, templates, brand boards, mock-ups, stock photos, graphics, fonts, website themes, and e-books.

In general, the purpose of building a digital product is to solve a problem for your users, while achieving some goal for yourself. Regardless of whatever you might be selling, the key is to always provide value.

Some common digital products

· Courses

· Book Publishing – low and high content books

· Fonts

· Recipes

· Apps

· Video

· Audio & music

· Photography

Design & Arts

Graphic designers and artist are the most sought after skills in this digital era. These graphic artist are constantly in demand. One of the most digitized industry presently is the graphic artist and design industry.

Take Creative Fabrica for an example. They have several millions of graphic on sales. These have been designed by graphic designers who get paid for whatever designs they put on the platform. With this platform you can get millions of KDP Low Content Interiors, Fonts, SVG’s, Crafts, Clipart, Gnomes and more for sale and as freebies

Courses And Ebooks

Another lucrative digital product to sell are courses or educational materials. This is where someone writes about whatever he/she knows in a book and sells.

If you are fortunate to be writing a blog, or you have blogs already written in the past, then it is to your advantage. Combine 3 – 4 of these articles or blogs relating to the same topic into chapters in a word format. After you are done, you can finally convert them into a PDF file. You can do all this with Google Docs or PDF convertors.

Others also Sync all their blog articles into book and sell. In this fast-paced world where education is never a barrier nor a requirement for knowledge. There are people who have learned more from the minds of other people through courses than they did in their years in the classrooms.

Tools for Ebook Creation & Sales

Writing

  • Microsoft Word
  • Google Docs
  • Apple Pages

Editors

  • Hemingway
  • Grammerly
  • Amazon Create

Design

  • Canva
  • GIMP
  • Indesign

Platforms to Sell Your Digital Skills

CREATIVE FABRICA

You can sell whatever digital product on any of the following sites

And many more

Conclusion

It is now clear that with a digital skill, one can start earning money with even zero cash investments. The opportunities are endless for the one with a digital skill

Categories
Uncategorized

The role of Influencers in Digital Marketing

Introduction

“Stop putting everyone else first. Put yourself first. And go for it.”

Eve Mayer

Who is an influencer?

We have always, as young people growing up, looked up friends, families and some prominent members of the society for inspiration. These people shape and influence our decisions on what we buy or use.

The word influencer was used as far back as the mid-1600. It was used to connote a different meaning than, is presently used. The word influencer was used in reference to the divine mastery or the force and power to change the positions of heavenly beings.

The word influencer had evolved over time, with the meaning upgraded to suit activities of the modern time. It is currently used to mean people with broad fan followings on top social media and content marketing channels like Twitter, Instagram, Pinterest, and YouTube and with the power to affect the purchasing decisions of others because of their knowledge and expertise, influence or relationship with their followers. They can influence their audience to click, read, buy, or subscribe based on their recommendations.

It is important to state that these individuals are not the tools of those who engage them, but are part of those who are now classified as social assets. Brands can then collaborate with these influencers to achieve the organizations marketing objectives.

CREATIVE FABRICA SUBSCRIPTION

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

CREATIVE FABRICA

Influencer & Affiliate Marketing

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer and affiliate marketing are both strategies or components of of a digital marketing. The two may sound similar but there are differences in them might.

Under affiliate marketing strategy, brands promote their products through individuals on social media and blogs who are called affiliates.

The affiliate marketer’s job is to refer sales to an advertiser’s website and get them to spend money – they know their audience is engaged and ready to buy.

Whilst the Influencer’s role is to help increase brand awareness, they are focused on introducing you to their followers, rather than converting their followers into a sale. Here, brands collaborate with social media influencers to promote a product.

Conclusion

Any influencer strategy is geared towards brand exposure and visibility. And all these are components of what is now called digital Marketing. Influencer marketing is one of the most efficient means of promotional and sales enhancement and this had been known to man since the days of Adam. Since influencers already have their own audiences with some in their millions possibly higher than the clientele of some businesses, it is important that a collaboration is had between the parties to maximize traffic and possible revenue growth for brands.

Categories
Uncategorized

Great Tips for successful blogging

blogger

Introduction

Been a top-tier blogger is not an easy task. Every successful blogger started somewhere. “Write, write, write,” Henderson says. “Leave your perfectionism at the door and just put your work out there. Get feedback, adjust, and move on.
Without creating and putting your product or service out there, no one will find it. Just start. “Write as often as you possibly can,” says Erin Loechner, design and lifestyle blogger at Design for Mankind. Get in the habit, work on your craft. Discover your voice. It takes great practice and patience. Do it anyway. Sit down in your chair and type it out. Edit later. Publish later. For now, just write.” Find a niche that you know people are interested to read about and write something about that niche. I love digital art marketing , and I write more about that stuff.

Set up your expectations on what you want to get out of it at the end of the day. Are you trying to make it a lifelong business? Is it a channel to express yourself creatively? Or it is just a side hobby? Create an expectation, so that you can be certain what the definition of a successful blog is to you.
Have one goal and measure it. You need to measure your blog’s performance to know you’re on track. It could be anything, like monthly visitors, numbers of comments, how many times your site crashes. But the best metric I found running my blog is the number of email subscribers. Most visitors land on my site once and leave forever. Only people who subscribe to my email list are true readers.
Write blog posts that people are searching for and keen to share. To make your blog successful, you need to watch and monitor how your posts are faring. Yes, you can share on all sites, but the best strategy to grow your blog without burning out is to create evergreen content that people are searching for. Invest some time and effort to do some keywords research, then spend more time and effort to craft a post that is worth sharing.
Talk about it, both online and offline. Unless you’re already a big name, if you don’t talk about it, nobody is going to know about it. (Truth: even if you’re a big name, nobody is going to know about it if you don’t talk about it.)

Proofread your article before pressing the publish button. As tempting as it may be, resist the urge to hastily click “Submit” after you finish with the writing. “Once the blog posts are planned out,” Balkhi of WP Beginner says, “a common mistake is not going back through to take a look at some finer points of the blog post to ensure it reads well for your visitors as well as search engines.”
Prepare your post for publishing by working through a checklist to help you optimize the content, start mobile research with a search engine and readers.

Conclusion

Do not wait for the perfect time. The right time to start your blog is now. Stop waiting to be the perfect writer before you start your dream of becoming a blogger or a writer. Adopt these great tips and start today!

Categories
Uncategorized

The Ultimate keys to harvesting emails

Introduction

Lead Magnet

A lead magnet is anything that you provide to someone in exchange for their contact information. They are designed to pull in, or “magnetize” more leads. Lead magnets are important, as they show your first opportunity at providing value to your audience. It’s your chance to shine and show people that you know what you are talking about, and show how excited you are to be talking about it. As the term might suggest, lead magnets are used for lead generation. A lead magnet is a great way to show that you care about what you are talking about. It’s a great way to build an audience. In marketing, a lead magnet is a free digital product or download. It encourages website visitors to leave their email addresses. And opt-in to an email list. That’s why lead magnets in marketing are called opt-in bribes and content upgrades. Lead magnets usually target website visitors who are not yet ready to buy any item from the store. If they leave their email addresses, they become secondary conversion goals. Businesses will send targeted marketing materials continuously until they convert into actual buyers. It often starts by creating a relevant free product. Online businesses try to identify different queries that bring them to traffic, and then create a free digital download around that topic. The most popular free digital downloads are e-books, white papers, newsletters, and webinars.
After creating a free product, online stores create forms for website visitors to complete to receive a free product. Businesses take their time in designing and optimizing these forms for a higher chance that visitors will leave their email addresses and opt-in to an email marketing list. Online businesses then place these forms on the most suitable part of the websites. Website visitors who engage the website may click the lead magnet, sign up, and complete the form. Once completed, the free product is immediately sent via email automation. The website’s visitors then become part of an email marketing list that is targeted regularly until they are converted into purchasing a product.
Do not overcomplicate this process. Write a 3-10 pages e-book relating to the niche you are selling, and upload it to your landing page or email platform. This written book become the lead magnet.

CREATIVE FABRICA

For Your lead magnet to be effective, it should: Be free (with sign-up)

  • Make a promise
  • Engage with key points
  • Add great value to your customer
  • Satisfy a need or solve a problem (at least give direction to solving the problem)
  • Appeal to your target audience
  • Provide needed information
  • Have a clear call to action.

The title and cover — the title and cover is what gives your lead magnet its magnetic force. Makes sense, right? Your big chance to showcase the value of your offer comes through;

(i)  How it is called and

(ii) How it’s presented.

Your “book” will indeed be judged by its cover. Don’t think that the rest of your lead magnet can be rubbish. No! You may be able to get away with growing your email list with a lead magnet that makes a big promise, but delivers little in substance. Do not forget, this flimsy strategy will backfire in the long run. You will not only succeed in convincing your lead magnet to push your prospects’ buttons in all the right ways.

The How to: Customers want guidance

So much of what takes place online is essentially a Q&A exercise. Everyone’s looking for answers, instructions, and guidance of some sort to a problem in they are wrestling with. The “how to” is the essential way to fulfil these requests.

CREATIVE FABRICA

How to lubricate your lead machine?

1/ Try making your headline a list

This works the best if your lead magnet contains a list of items, a checklist or a number of solutions to a problem. As we all know, nothing works best at engaging the audience than openly stating what your lead magnet contains. Straight information about your lead magnet’s content. Example

  • How to Decorate Your Home Office;
  • How to solve your company’s high labor turnover issues
  • Twelve Ideas that cost less than $50.

It focuses on a specific problem. There is no mystery about what solutions they’re going to offer. Notice how the specificity adds to the magnetism. There is a promise of actionable and trustworthy information, a reader will be able to start implementing in their business or life right away.

2/ The command

But you could also be super bold and make a powerful statement about your eBook or checklist. One way to do it is by using “the ultimate” formula.

For example:

  • The ULTIMATE guide to digital marketing
  • The ULTIMAT guide to Affiliate Marketing
  • The ULTIMATE guide to making money online

The word “ultimate” is precise and definitive. You could also put it this way;

  • Unrivaled guide
  • Complete guide
  • Really good guide
  • The last guide to _____ you’ll ever need
  • The definitive guide to Affiliate Marketing

3/ Simply tell your readers why they experience a particular problem

This is the “reason why” approach, titles is as simple as listing the main problem your eBook targets. For example:

  • “Why you are not making money on Twitter.”

However, you can also use this formula to write list-based titles, i.e.:

  • “5 Reasons why your calls to action don’t convert”
  • “10 most common reasons for low website conversions.”

4/ Compel customers with action

The command approach to writing a great lead-magnet-title is simple and effective.

These are in the form of a directive or command that starts with a verb examples like: Gas-Up, Optimize, Decorate, and build. Think through other options relevant to your audience.

You may be able to help a potential customer save, grow, expand, accelerate, win, dominate, start, end, control, train, learn. All verbs, all good.

Conclusion

Lead magnet is very important to the harvesting of emails, and emails are the foundation for any effective long term relationship with the customer.

All these and more are included in my e-book, the Ultimate Secrets for making money online and more. The book also guide readers on how to create landing pages, step-by-step guide on how to create and sell e-books, how to effectively make a living and move away from the 9-5 routine job and more.