A logo must be strategically designed, and must communicate the unique position of the company at the market place.
It is the face of a company; and must represents the company and its values.
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Logo and brand impact
A logo is is an image, emblem, or symbol used to identify or recognized a company out there. It is the face of a company; and represents the company and its values. It is often associated with the company and thus affects perception and brand image.
Logo is a key element in the growth of any business, if your logo is attractive; it is likely you are going to get customers and increase ROI.
A logo lives throughout the entire life of the company and impact on company’s price proposition. It remains the most recognizable characteristic of the enterprise, forming part of key branding activities.
As the world turns more on to social media for most businesses activities, it is important that companies also focus more on their visual content. A well designed and logo, eye catchy and with the right color combination enhances and propels a company’s brand. Studies have shown that investor choices are sometimes impacted by the kind of logo a company has. People tends to associate to companies more by their logo than by their names. A logo serve as a symbol, worth more than a several words of description. It affect perception and influences the company’s image. A logo must therefore be strategically designed, as it serves as the best advert for the company.
Branding is the news you tell your customers, and how the customers perceive what you tell them. In brief, a brand is the perception people have of your company. We can say that branding is when an organizations, product or service is given a ‘personality’ so that people can relate to it. Therefore branding is what people think of a company’s, products or services. It is the perception out there. A poorly designed logo on the contrary tend to distant the company from its products and services.
Brand identification represent everything that is visible to customers. This shows how a company conceive its logo, the layout, and the use of visible factors, shapes or colors in advertising and branding.