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The Ultimate keys to harvesting emails

Introduction

Lead Magnet

A lead magnet is anything that you provide to someone in exchange for their contact information. They are designed to pull in, or “magnetize” more leads. Lead magnets are important, as they show your first opportunity at providing value to your audience. It’s your chance to shine and show people that you know what you are talking about, and show how excited you are to be talking about it. As the term might suggest, lead magnets are used for lead generation. A lead magnet is a great way to show that you care about what you are talking about. It’s a great way to build an audience. In marketing, a lead magnet is a free digital product or download. It encourages website visitors to leave their email addresses. And opt-in to an email list. That’s why lead magnets in marketing are called opt-in bribes and content upgrades. Lead magnets usually target website visitors who are not yet ready to buy any item from the store. If they leave their email addresses, they become secondary conversion goals. Businesses will send targeted marketing materials continuously until they convert into actual buyers. It often starts by creating a relevant free product. Online businesses try to identify different queries that bring them to traffic, and then create a free digital download around that topic. The most popular free digital downloads are e-books, white papers, newsletters, and webinars.
After creating a free product, online stores create forms for website visitors to complete to receive a free product. Businesses take their time in designing and optimizing these forms for a higher chance that visitors will leave their email addresses and opt-in to an email marketing list. Online businesses then place these forms on the most suitable part of the websites. Website visitors who engage the website may click the lead magnet, sign up, and complete the form. Once completed, the free product is immediately sent via email automation. The website’s visitors then become part of an email marketing list that is targeted regularly until they are converted into purchasing a product.
Do not overcomplicate this process. Write a 3-10 pages e-book relating to the niche you are selling, and upload it to your landing page or email platform. This written book become the lead magnet.

CREATIVE FABRICA

For Your lead magnet to be effective, it should: Be free (with sign-up)

  • Make a promise
  • Engage with key points
  • Add great value to your customer
  • Satisfy a need or solve a problem (at least give direction to solving the problem)
  • Appeal to your target audience
  • Provide needed information
  • Have a clear call to action.

The title and cover — the title and cover is what gives your lead magnet its magnetic force. Makes sense, right? Your big chance to showcase the value of your offer comes through;

(i)  How it is called and

(ii) How it’s presented.

Your “book” will indeed be judged by its cover. Don’t think that the rest of your lead magnet can be rubbish. No! You may be able to get away with growing your email list with a lead magnet that makes a big promise, but delivers little in substance. Do not forget, this flimsy strategy will backfire in the long run. You will not only succeed in convincing your lead magnet to push your prospects’ buttons in all the right ways.

The How to: Customers want guidance

So much of what takes place online is essentially a Q&A exercise. Everyone’s looking for answers, instructions, and guidance of some sort to a problem in they are wrestling with. The “how to” is the essential way to fulfil these requests.

CREATIVE FABRICA

How to lubricate your lead machine?

1/ Try making your headline a list

This works the best if your lead magnet contains a list of items, a checklist or a number of solutions to a problem. As we all know, nothing works best at engaging the audience than openly stating what your lead magnet contains. Straight information about your lead magnet’s content. Example

  • How to Decorate Your Home Office;
  • How to solve your company’s high labor turnover issues
  • Twelve Ideas that cost less than $50.

It focuses on a specific problem. There is no mystery about what solutions they’re going to offer. Notice how the specificity adds to the magnetism. There is a promise of actionable and trustworthy information, a reader will be able to start implementing in their business or life right away.

2/ The command

But you could also be super bold and make a powerful statement about your eBook or checklist. One way to do it is by using “the ultimate” formula.

For example:

  • The ULTIMATE guide to digital marketing
  • The ULTIMAT guide to Affiliate Marketing
  • The ULTIMATE guide to making money online

The word “ultimate” is precise and definitive. You could also put it this way;

  • Unrivaled guide
  • Complete guide
  • Really good guide
  • The last guide to _____ you’ll ever need
  • The definitive guide to Affiliate Marketing

3/ Simply tell your readers why they experience a particular problem

This is the “reason why” approach, titles is as simple as listing the main problem your eBook targets. For example:

  • “Why you are not making money on Twitter.”

However, you can also use this formula to write list-based titles, i.e.:

  • “5 Reasons why your calls to action don’t convert”
  • “10 most common reasons for low website conversions.”

4/ Compel customers with action

The command approach to writing a great lead-magnet-title is simple and effective.

These are in the form of a directive or command that starts with a verb examples like: Gas-Up, Optimize, Decorate, and build. Think through other options relevant to your audience.

You may be able to help a potential customer save, grow, expand, accelerate, win, dominate, start, end, control, train, learn. All verbs, all good.

Conclusion

Lead magnet is very important to the harvesting of emails, and emails are the foundation for any effective long term relationship with the customer.

All these and more are included in my e-book, the Ultimate Secrets for making money online and more. The book also guide readers on how to create landing pages, step-by-step guide on how to create and sell e-books, how to effectively make a living and move away from the 9-5 routine job and more.

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The Freelance Revolution 🔥 – the trend of the gig guys

Freelance

The volatile nature of the world economy as a result of COVID and the massive job losses worldwide had pushed more companies into outsourcing parts of their activities. These shifts has seen a major hike in demand for freelancers. 

The typical 9 to 5 office job is gradually becoming a thing of the past and today’s new technologies are making it easier to work anywhere and at any time.

Freelance work has also seen a boom globally because of the spread of different communicational tools.

With the rise of the gig economy, more people are discussing freelancing as never before. There are more freelancers today than there have ever been in history – a 2019 study. More and more businesses are relying on freelancers to do their work because of the vast variety of options available in the market. The increase in outsourcing of businesses or jobs seems to be the new trend that 2020 and the new year had witnessed.

In fact, more and more people are seeing freelancing as a long-term career path for success, security and fulfillment.

Who is a freelancer

Freelancers are self-employed and are often referred to as independent contractors. They work anywhere and anytime without a supervisor on an agreed schedule and rate. Freelances are deemed as self-employed workers who provide service or services to clients. They are hired by companies on a part-time or short-term basis and do not receive the same compensation as full-time employees.

What is Freelancing

Freelancing means providing service or services as an independent company or individual rather than on a full-time basis or employment. Freelancing is a contract-based profession where instead of being recruited in an organization, the person uses his skills and experience to provide services to a number of clients without necessarily been there in person. It is an agreed relationship, where the individual uses his abilities and experience to offer types of assistance to various clients.

In brief, it could be described as using your skills, education, and experiences acquired to work with multiple clients and take on various assignments without committing to a single employer. In basic terms, freelancing is the point at which you utilize your abilities, schooling, and experience to work with numerous customers and take on different tasks without focusing on a single business or employment. The number of assignments or tasks that you can take just depends on your ability to deliver when needed.

Freelancing provides you a chance to do the work you love and earn some extra money through it. Being a freelancer is a great way to turn your passion into profitable profession. Freelancers do not hold permanent employment with a single organization and instead earn through temporary projects or contract work.

Best Platforms To Freelance

Freelancing platforms is the ideal place where you can fully utilize your skills and get paid for it. Whether you’re looking for additional ways to pay the bills, to fulfil your desires or just want the freedom that freelancing offers, you’ve come to the right place. With so many platforms available online, freelancing has become very easy nowadays. Even, there are millions of people who are choosing freelancing as a profession or full-time job. These freelancing platforms also help companies to hire the candidate required only for a specific project. They don’t need to hire a full-time employee on a salary basis and thus helps in cost optimization. In this article, we will discuss the top sites for freelancers based on our research and experience.

There are currently several freelance platforms available on the internet;

Toptal

Toptal is a marketplace for the top talent in the marketplace. They emphasize to employers that they allow them to hire the “top 3% of talent”.

So this site is for those with a lot of experience and working at the top streams of industry. If you pass Toptal’s screening process, you’ll be given access to excellent projects with great clients (including JPMorgan, Zendesk, Airbnb, etc.) as well as commensurate compensation (no contests for the lowest bidder). They emphasis projects for developers, designers, product managers, and project managers.  Freelancers typically earn a minimum of $60/hour. 

Upwork

Upwork is a marketplace for freelancers in fields like writing, graphic design and web development. The site helps professionals find projects, communicate with clients and get paid. Freelancers on Upwork create profiles outlining their skills and experiences, along with their job histories and portfolios. Clients post job listings detailing their projects and what they’re looking for in a freelancer. From there, freelancers submit proposals for projects they’re interested in doing. Clients can review freelancers’ proposals, profiles, and portfolios, choose the one that best fits their needs, and place project funding in escrow. Freelancers and clients then collaborate through an online work station, typically with no off-platform communication.

Overall, Upwork makes it easier to find jobs and make more money, but think carefully about which gigs you want to apply for. And check out our guide to managing money as a freelancer for advice on how to handle your newfound income, once it starts rolling in.

Guru

Guru.com is one of the leading websites that connects freelancers with potential employers who want to pay them for their services.  With a free membership and the ability to browse through hundreds of jobs on any given date, this is a site that you can use to jumpstart your career as a freelancer in your industry. Guru.com, is suitable for most types of freelancers. There are IT and writing assignments available, but there are also assignments in photography, web design, broadcasting, business consulting, finance, accounting and more. In fact, with so many different niches represented on Guru.com, this is a website that almost anyone can use to find a short-term or even a long-term assignment working from home.

Freelancer.com

Freelancer.com is the world’s largest freelancing and crowdsourcing platform in a number of users and projects. We currently have over 16 million registered users globally from beyond 247 countries, regions, and territories. More than 8 million projects have been posted on the site in over 850 project categories like software development, graphic design, sales and marketing, and even astrophysics. Freelancer.com allows small businesses and entrepreneurs to hire a global talent pool of freelancers to get work done.

How to become a freelancer

For those who are not happy with the traditional way of been commanded on what to do and feel deep within them that this is not the best way of life for them. It is a decision that one does not want to be limited under one employer for the rest of one’s life. So, this desire compels people in this category to consider a shift to freelancing full time.

The freelance market is growing by the day, and if you want to be competitive, you have to prepare accordingly. Follow these seven steps to get started.

  • Is freelance for you?

In other to succeed with freelancing one must be disciplined. Being your own boss is a great thing if you’re disciplined and reliable. If you want to be a freelancer, you should maintain a daily work routine, be ready to juggle several projects at once, and continually look for new projects to maintain a steady flow of work.

  • look for the right or suitable platform for your field.

Most freelancers use freelancing platforms to find work. Choosing the platform with the model that fits your needs and salary expectations is incredibly important for your success. Plenty of freelancing websites encourage the so-called “race to the bottom,” where freelancers provide poor quality work in exchange for poor compensation.

  • Build Your profile

ake time to create a substantial profile that will inform potential clients about your education, skills, expertise and experience. You don’t have to write novels – keep it short and sweet. List your skills, experiences, special achievements and explain why you’re the best person for the job.

You don’t have to prepare a classical CV, as most freelancing websites have a predesigned template you need to fill out with your information

  • Build a portofolio

Take time to create a profile, make sure to provide a portfolio that illustrates your skills and experience.

If you’re a beginner in your chosen field, take time to create a portfolio with sample works, or simply accept several jobs at a discounted rate in exchange for experience.

  • Determine your rate and price

If you have some level of experience, of course, you cannot charge the same rate as freelancers with a decade of work under their belts. Your rate must cover your monthly expenses if you have steady work, no matter how experienced you are.

  • Scout for Job/Project

First, apply only for the jobs you are confident you can do. As a freelancer, you’re building your reputation from scratch, and especially in the beginning, it’s of utmost importance to secure positive feedback.

  • Build a relationship with the client

Relationships with your clients are the most important part of freelancing. By maintaining a good connection with your current clients and providing quality work, you’ll be more likely to secure more consistent jobs in the future. Make sure you meet every deadline, listen to instructions, make any necessary edits and communicate efficiently with your clients. While you aren’t tied down to set hours, you should still be available to your clients in case they have any questions, requests or concerns.

Conclusion

With the rise of the gig economy, more people are shifting into freelancing. It is therefore important that the various requirements and the platforms available be spread further for those who would take advantage of this in the future to succeed in the quest to become independent