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How To Write Great Headlines For Landing Pages

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

Introduction

The tone of a headline is as important as the headline itself. What do you expect your headline to achieve, and who is the target audience? Do you know what intrigues the attention of your audience? Do you know what grabs or captures their attention? Writing powerful headlines will help you achieve this aim if you are a writer.

The headline is the best place to clear any ambiguity about what is in for your audience or visitor. It must be clear and unambiguous, and straight to the point, preferably a 10 seconds elevator speech. It must within these ten minutes communicate the value or benefit a visitor may gain by providing his details to youThe sole purpose of the headline is to win a reader’s attention to act, either by paying more attention or by clicking any provided link.

Headlines are now more crucial because of the large volume of information circulating on the internet every second.

As said earlier, the headline of any landing page is the first thing people see. This forms their impression to continue on the page or to close the pageWhether your headline is found by a search engine, or whether you get more clicks and your content is shared on social media, depends greatly on the headline used.

Focusing on the value is very important when writing the headline. Be focused and direct. This will pull in your audience to you. If your headline fails to impress your visitors, they might abandon the page completely.

Write headlines that align with your message. Be consistent. If there is a mismatch between the message and the headline, the visitor might leave your page.

Write headlines with power words. Examples of power words are amazing, optimize, captivating, ultimate, quick, wanted etc. They generate emotional responses from readers to persuade them to act.

It has been proven that that great landing page headlines need to include a few key elements to bring about the needed impact.

Your headline should focus on at least one of these goals:

  1. Sell a benefit (or agitate a pain point).
  2. Solve a problem.
  3. Hook your readers (and get them to keep reading).
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Landing Page Headline

There is not a one-size fits all way to writing a great landing page headline, but there are certain time – tested formulas which are known template which connect better with most audiences.

The “hook” is anything that makes your headline compelling to the target audience. It could be a persuasive piece of data that appeals to the reasoning of the reader (“z can increase your followers by 50%!”) Or works as social proof (“4 in 5 athletes struggle with X”). Alternatively, your hook could be colourful language or something you know to perform better than the rest of the competition.

Landing Page Headline Templates

1.  Direct Headlines or the Simple Phrase Statement

These are direct or straight to the point type of headlines with little or no fluff to confuse the reader. Do not be verbose to confuse the reader. Use simple, easy-to-read language that may be likely to meet the reader’s expectation for the rest of the landing page. These headline types go straight to the reasons for the page or content.

Here, you succinctly state the value you offer to your audience. You have to clearly state the benefit of your offer and promising a solution (teaching your readers “how-to” do something) example How to Make Money Online

2.  The Problem Awareness

There are times that your client may not appreciate a solution until you remind them of a problem they might have or likely to face. Unlike the “How to” formula, here you emphasize on a solution. You highlight the pain and fuse in the solution.

Examples

  • “Tired of [Annoying Problem X]? We Can Help”
  • Are you struggling to build audience online? Our system can help you.

3.  Hype Your Brand

Start your headline with phrases like “Get, “Where etc. With this type of headlines, you can blow your horn if you are certain and confident about the type of product you have. Niche down to what you do better than the competition.

 Example “Get 90% off on subscriptions on creative fabrica.” Get 15% off Your First Order”

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4.  Consistency

Your landing page headline must sync with the message. The headline at every point should be consistent with the message you intend for your audience.

5.  Write Landing Page Headlines with Power Words

Power words are magic words that copywriters use to get a response from readers or to persuade visitors or audiences to act or do something. That’s why they’re called “power words.” Words like amazing, optimize, captivating, ultimate, and quick and convert are deemed power words because of the psychological influence on people.

6.  The Call to Action (CTA)

Every landing page must have a call to action, otherwise it is useless. A call to actions always propels your headline.

Example

“Be Your Own Captain”

“Sign up now”

“Sibscribe now”

We love this example because it’s both simple and attention-grabbing. “Be Your Own Captain” is a fun and engaging twist on the CTA Headline formula, while the subhead (“And Explore Copenhagen From the Water”) clarifies what the landing page is actually about.

Conclusion

Headlines as explained above are very important not only for building successful landing pages but very critical to getting engagement in the digital marketing world. Headlines must at all times be in sync with the content or body of the message shared.

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The role of Influencers in Digital Marketing

Introduction

“Stop putting everyone else first. Put yourself first. And go for it.”

Eve Mayer

Who is an influencer?

We have always, as young people growing up, looked up friends, families and some prominent members of the society for inspiration. These people shape and influence our decisions on what we buy or use.

The word influencer was used as far back as the mid-1600. It was used to connote a different meaning than, is presently used. The word influencer was used in reference to the divine mastery or the force and power to change the positions of heavenly beings.

The word influencer had evolved over time, with the meaning upgraded to suit activities of the modern time. It is currently used to mean people with broad fan followings on top social media and content marketing channels like Twitter, Instagram, Pinterest, and YouTube and with the power to affect the purchasing decisions of others because of their knowledge and expertise, influence or relationship with their followers. They can influence their audience to click, read, buy, or subscribe based on their recommendations.

It is important to state that these individuals are not the tools of those who engage them, but are part of those who are now classified as social assets. Brands can then collaborate with these influencers to achieve the organizations marketing objectives.

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Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

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Influencer & Affiliate Marketing

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer and affiliate marketing are both strategies or components of of a digital marketing. The two may sound similar but there are differences in them might.

Under affiliate marketing strategy, brands promote their products through individuals on social media and blogs who are called affiliates.

The affiliate marketer’s job is to refer sales to an advertiser’s website and get them to spend money – they know their audience is engaged and ready to buy.

Whilst the Influencer’s role is to help increase brand awareness, they are focused on introducing you to their followers, rather than converting their followers into a sale. Here, brands collaborate with social media influencers to promote a product.

Conclusion

Any influencer strategy is geared towards brand exposure and visibility. And all these are components of what is now called digital Marketing. Influencer marketing is one of the most efficient means of promotional and sales enhancement and this had been known to man since the days of Adam. Since influencers already have their own audiences with some in their millions possibly higher than the clientele of some businesses, it is important that a collaboration is had between the parties to maximize traffic and possible revenue growth for brands.

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How get your brand noticed on Twitter

By following these steps below, you can transform your account on this vibrant social media platform into a personal brand with professional online presence.

Any of the following routine will get your brand noticed on twitter;

  • Your Profile
  • Tweet and retweet
  • Like
  • Tag retweet account
  • Be consistent
  • Pinned Tweet

Your Profile

Profile making the perfect Twitter profile is an essential rule for strategic Twitter marketing. Your Twitter handle is your @niche, name, or your identifier on Twitter. This is important because it helps people locate and find you. The profile represents the brand identity, and this is what people associate you with on social media. It is the beginning of your marketing strategy and thus important that you are thinking about it!

Use a profile picture that represents your niche. Use a username that is simple and reflects the name of your business. The name must also help people remember your business.

Write a great bio related to your business or industry niche. Having a great bio is a key element for any Twitter profile. This is your place to communicate to new visitors of your profile exactly what it is that you do. The Twitter bio is indexed by Google. It is the first point of contact for all prospective followers.

It is also important that you include the following in the bio; Include keywords in your bio, example #digitalmarketing, #contentmarketing, etc. So, one smartest way to go about creating your Twitter bio is to add relevant keywords and

Location: include your physical location if you have one; you can also use “worldwide” or post a phone number.

Website: your homepage or a landing page where you want to drive customers.

Background image: include a Twitter background image to further display your company. Don’t leave it blank!

Tweet and Retweet

Tweet and Retweet: building a following is essential if you want to maximize your business growth potential and brand credibility. Think of your tweets as tiny ads for your business. You only get noticed if you tweet on Twitter, even with a no following you will be noticed once you tweet stuff. Use the retweet feature on any tweets you think would be beneficial to others. Most people will appreciate your retweets and may return the favor. This can help increase your brand exposure and get some new Twitter followers. There are so many accounts that have gained followers by retweeting! Another approach to gain an audience is by continuous discussions. Retweet pertinent substance.

Tag retweet account: If you are promoting your blog posts, make sure to tag RT accounts in your tweets. It’s a perfect way to grow your blog, get noticed and tweets will reach a wider audience. If you ask your followers, “please RT,” you usually see a higher number of retweets. It is also one of the best ways to use Twitter effectively by making connections.

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Like

Like: liking tweets is another way to get seen by other people. You are noticed by others if you liked a tweet. You need to engage and interact with other people if you would like others to interact with your content.

Consistency

Consistency: to be noticed on the platform, you have to be active and be posting regularly. You can’t expect to gain followers or receive views if you don’t engage on a regular basis. In order for you to garner more engagement, you have to establish a certain level of familiarity amongst your audience. By posting consistently, you’ll increase the chances that your tweets will be seen by those who are following you. You have to be present by sharing content so you can stay top-of-mind for your community. Make it your mission to post high-quality content every single day.

Always Pin Best Tweet

Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what’s going on with your brand. You can always change your pinned tweet! Use the pin feature to make your best tweet of the week/month at the top. This tweet will be seen or read for every profile click you will receive. This pinned tweet could also be a picture with the services you provide and a link to your website or an email address. Pin some important tweet!

This is a chapter in my latest eBook called The Twitter strategy.

Which is on sale for only $3.0 Chapters like how to make money tweeting, how to propel your brand on Twitter, how to devise a strategy for winning on the twitter platform, How to grow followers from zero to 1k within a month and great tips which have been hidden from most audience until now.

Conclusion

Over 500 million tweets circulate on the platform every day, yet difficult for most brands to get the attention of the user. The twitter strategy expound on all the strategies to ensure brands get the attention of audience on the platform