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The role of Influencers in Digital Marketing

Introduction

“Stop putting everyone else first. Put yourself first. And go for it.”

Eve Mayer

Who is an influencer?

We have always, as young people growing up, looked up friends, families and some prominent members of the society for inspiration. These people shape and influence our decisions on what we buy or use.

The word influencer was used as far back as the mid-1600. It was used to connote a different meaning than, is presently used. The word influencer was used in reference to the divine mastery or the force and power to change the positions of heavenly beings.

The word influencer had evolved over time, with the meaning upgraded to suit activities of the modern time. It is currently used to mean people with broad fan followings on top social media and content marketing channels like Twitter, Instagram, Pinterest, and YouTube and with the power to affect the purchasing decisions of others because of their knowledge and expertise, influence or relationship with their followers. They can influence their audience to click, read, buy, or subscribe based on their recommendations.

It is important to state that these individuals are not the tools of those who engage them, but are part of those who are now classified as social assets. Brands can then collaborate with these influencers to achieve the organizations marketing objectives.

CREATIVE FABRICA SUBSCRIPTION

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

CREATIVE FABRICA

Influencer & Affiliate Marketing

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer and affiliate marketing are both strategies or components of of a digital marketing. The two may sound similar but there are differences in them might.

Under affiliate marketing strategy, brands promote their products through individuals on social media and blogs who are called affiliates.

The affiliate marketer’s job is to refer sales to an advertiser’s website and get them to spend money – they know their audience is engaged and ready to buy.

Whilst the Influencer’s role is to help increase brand awareness, they are focused on introducing you to their followers, rather than converting their followers into a sale. Here, brands collaborate with social media influencers to promote a product.

Conclusion

Any influencer strategy is geared towards brand exposure and visibility. And all these are components of what is now called digital Marketing. Influencer marketing is one of the most efficient means of promotional and sales enhancement and this had been known to man since the days of Adam. Since influencers already have their own audiences with some in their millions possibly higher than the clientele of some businesses, it is important that a collaboration is had between the parties to maximize traffic and possible revenue growth for brands.

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THE IMPORTANCE OF GREAT CONTENT IN AFFILIATE MARKETING

Introduction

“Content is the atomic particle of all marketing”

unkown

Narrow down to who your audiences are, and create content that will bring them back to your blog/site or social media page every time. How do you achieve this, by continuously offering high-quality content for free? The best strategy I recommend is to focus on the creation of great content that naturally incorporates affiliate links in text form. The content would attract visitors from search sites, as long as it remains useful, informative, and educating. You can, while it would indirectly “sell” relevant and useful products or services through simple and non-flashy text links. Provide readers with detailed information written in short, yet sweet paragraphs. Make use of digital assets—videos, GIFs, comparison charts, high-def images, infographics, etc.

It is vital to create and develop a relationship with your audience on a consistent basis, because they know what is currently converting and how their other top affiliates are performing. The better your relationship, the more information you will get from your followers. Content-rich articles get a better ranking and more organic traffic from Google. The number one way to get more affiliate sales is to educate your audience about the products, instead of just offering products. It is important that your readers are able to trust your content. If your readers begin to like you, they will try to support you throughout your affiliate marketing relationship.

You can get the complete e-book for free here

 

 

 

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The secrets to online money making

Dacrev money making secrets

Introduction

 “Ignoring online marketing is like opening a business but not telling anyone.” —

KB Marketing Agency

It is undeniable that the world is changing and changing at a pace difficult for most people and businesses to keep up. And the world of work is following along with these dramatic changes. The general understanding of work has shifted dramatically. People now work to have a sense of self-identity, purpose, and freedom. The desire to earn money online is on the rise, and most people see this as freedom from the 5-9 work routine.

The internet has provided several ways and opportunities to make money. Even though open to everyone on the face of the planet, these opportunities are known by only a few people.

The Internet does not care about age, country, or language. With the Internet impacting our society, more and more people are working online and spending a considerable amount of their time.

This book will provide you with a wealth of treasure on how to successfully and reliably make money over the internet, regardless of where you live. There are some skills, tactics and secrets involved in the other to achieve that level of success to move away from a 9-5 job. Many people have realized their long-term dream by adopting some guidance prescribed in this book.

Online earning is one of the latest trends, enabling people to work anywhere. In the days when the internet and social media were not available, people made money by marketing and selling their own products. Others commute from one location to another to offer their offices and to provide the needed services.

There are several ways of earning money online. With online work, as income rises, so is the zeal to work harder. You do not need huge initial capital to start any online business. Most of the time, all you need is a skill, tricks & tactics, hard work, and consistency. Working and making money online requires that you build trust and provide value. People only follow your recommendations because they trust you. It cannot be overemphasized, some people make a lot of money online, while others rarely make anything at all.

Do you desire to be your own boss, and work at your own timelines? Do you prefer your product to continue generating money for you whilst you sleep? Do not forget, online businesses do not sleep.

Unfortunately, the majority fail to earn any significant amount. This is because they do not have the skill and do not know the secrets, even which appropriate niche to focus on. Most people jump from one method to the other, with some settling on any method to start working, only to fail at the end.

The question is, which ones are more reliable and sustainable?

Before delving into the best ways to make money online, there are few virtues we must know before thinking of making online money.

Patience

The best online money earning methods like blogging, digital creation, YouTube channel and affiliate marketing take time to master. To make money online thus requires patience, persistence, and consistency.

Hard Work

Hard work is very key to success. When you get some experience, you will learn some tricks, as well as you will feel easy. Jobs like surveys or article writing or ad viewing need a lot of hard work. So work hard! If you have these things, then no one can stop you from making money.

Now it is important to narrow down to (4) four very important and profitable niches that generate sustainable and reliable incomes online.

Profitable Niches for money Making

  • Blogging
  • Freelancing
  • Sell Digital Product
  • Affiliate Marketing
Freelancer

“Blogs are whatever we make them. Defining ‘Blog’ is a fool’s errand.”

unknown

Blogging is one of the top answers when you Google how to make money online. Although blogging is not a quick way to make money, and it is certainly one of the easiest. It is one of the more rewarding ways to make money at home.

If you are starting a blog just to make money, you need to know that for most people it can be more than a year before they start seeing income, and for others may be less.

To succeed as a blogger, start and;

  • Choose a specific blog niche.
  • Write a clean and unique article.
  • Write a value article for people.
  • You should read how to create an article with SEO to your article be in first research when someone searches about this article.
  • Share your article on social media to get visitors and traffic to your blog.

As long as you adhere to the above rules, I will say congratulation! You can make money by blogging.

How to Grow your blog

Greate Conent

You need to keep your audience happy and engaged: that way, they’re sure to stick around, but keep coming back for more. Creating quality content is more than showcasing your talents. It is about helping your audience grow, generating new leads, spreading brand awareness and building your brand perception. You do that by keeping it fresh. Keeping it interesting. By constantly endeavouring to provide something new and dynamic that really gets your readers talking. Here are a few ideas on ways to create something special:

Tell a story. Readers love a story, or even just an interesting example of how your content really relates to you. Make it personal.

Build Engagement

For your content to be engaging, it needs to be easily scalable. Writing that is easy to digest in a clear, easy-to-read format that will keep your readers engaged regardless of the length. The good news? This is super easy to do. Here are some tips:

  • Keep your paragraphs short. Don’t scare off your readers with lengthy and uninterrupted text.
  • Use subheadings. Divide your information into sub-sections using subheadings. See how I use subheadings (bigger fonts) on every given tip here?
  • Use lists. See what I did here? They’re much easier on eyes.
  • Use visual aids. Make your content a little more interesting with high-quality visuals.
  • Highlight important points. Use bolded or underlined font on important information.
  • Use readable fonts. Use commonly-used fonts such as Verdana, Arial, or Times Roman. Your font size must be at least 12px or larger (use 16px or above if you have an older audience).
  • You can also build engagement by making your content easy to share on social media with a visible social sharing button. You can mention awesome brands in your posts and let them know about it. Most brands love this and will be likely to share. You can also add a call to action at the bottom of your posts. Using social proof, example: “Join other 100K creative bloggers. Incorporate your posts into e-newsletters and encourage personal responses.

Ideas for blogging

People enjoy reading about individuals who are passionate about what they write about.

The following are some great ideas and Niches for blogging:

  • Health and Fitness
  • Medication
  • Workouts & Fitness
  • Healthy recipes
  • Travel & Tour
  • Hidden Attraction
  • festivals
  • Money & Investments

How monetize your blog

Google adsense

To start earning money through ads, you need a Google AdSense account. You can head over to the AdSense page, and click on Sign Up Now. If you don’t have an existing Google account, you have to set up a new one. A very simple process. If you already have a Google account, simply sign in. As the publisher of a blog, advertising can provide a healthy revenue stream for your online content. Advertisers are willing to pay to gain exposure to your audience. In the same way that a newspaper with a large circulation can charge advertisers more, the more popular your site content, the more you can earn. There are many advertisers who are keen on paying a premium price for your ad space. You can offer advertising space on your site directly to businesses that want to appear alongside your content. That’s called a direct deal. You can also use an ad network like Google AdSense to sell your ad space on your behalf.

Sell Courses

Bloggers used to provide educational materials for free. It is no longer so, bloggers nowadays are turning their passion into creating e-books and selling the knowledge for money. Many bloggers are trying to make money online by packaging their expertise and selling it to their audience so that they too can learn.

Creating and selling courses has a higher earning potential than other online money-making methods. You are in control of the price, and you take the full commission. People are looking round on the internet to learn and grow. By providing them a way to learn, you have something of value that they are willing to pay for.

How to promote your blog

Contact an Influencer

Influencers are individuals on social media whose views and opinion matters. They are deemed important by their target audience. These are people who can help you promote your content and boost your traffic. You can use their influence to help promote your blog content.

You can also ask other fellow bloggers to share your content on their page. This could be done by looking out for another blog with a related niche and a considerable number of subscribers. You talk to them to share your blog post across their social networks. In return, you reward them in the same measure.

The other way to get someone to promote your blog post is by talking about that person’s blog/product in your blog post. What you do is, you write a blog post and refer to another blog, or more link it to your current post. You then contact the other person to politely ask them to share your blog post across their social networks. Since you’ve mentioned them in your blog post, they will be more willing to also agree to that.

Whenever you promote your anyone’s content on social networks, don’t forget to tag them. They will think that you’re helping them in their businesses, and they will definitely share your content/stuff on their networks too.

Once you adopt some of these strategies, you will realize that your

Traffic levels begin to increase or go up.

Conclusion

There are secrets and tactics that are needed, in other to make money long term on the Internet. The ultimate secrets gave a step-by-step guidance to four of the best and legit ways to really earn reliable incomes online. This is for people who really want to take charge of their lives and avoid the 9-5 desk job.

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How to stimulate your brand visibility on Twitter

Introduction

“Products are made in a factory,

but brands are created in the mind.”

-Walter Landor

Twitter is a social media platform where users share their views, and members are known for good content. It is more of a content-based platform, where content is king!

Over 500 million tweets circulate on the platform every day. So with these shared volumes of tweets per day, it is the best platform for the advertisement to raise awareness, for customer service, and perfect for your brand promotion.

The Twitter platform can help brands in the following ways:

❖ Brand promotion
❖ Brand Loyalty
❖ Gain followers
❖ Gain valuable information
❖ build community engagement
❖ Content is King
❖ The handle problems via the direct messaging feature

Brand promotion

With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport and create relationships with others. This will enable you to reach out to those audiences within your niche industry. Doing this can be a great opportunity for you to promote your business and
Products.

Brands can use the platform to start relevant conversations, engage with their community, and then build a loyal following.

Brand Royalty

You can prove your knowledge and expertise by the type of content you share. In this way, your audience perceives you as an authority in the industry. By this, the platform allows your audiences to ask questions about your products and services.

Gain followers

Make your business known by tweeting regularly. The more you tweet, the more followers you get on Twitter. Make it easier for people to find you by hosting regular tweet chats. You can also host contests and giveaways, and other interactions with your audience.

Gain valuable information

With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport and create relationships with others. This will enable you to reach out to those audiences within your niche industry. Doing this can be a great opportunity for you to promote your business and
Products.

Brands can use the platform to start relevant conversations, engage with their community, and then build a loyal following.

Community Engagements

Using Twitter is a great way to create a community with potential and existing customers. Create your own community of followers by providing them with valuable content. You can achieve this by creating hashtags that define you and your business. Use these hashtags to help your followers locate you among the crowd.
By initiating certain relevant conversations, you get the opportunity to know your customers. You can do this by finding a topic that connects with your customer base and start a chat about it. It can also help you gain recognition in your industry and a stronger relationship. Keep an eye on people that tweet things relevant to what you do! You can easily engage with them, help them, make friends with them, or even sell to them. Millions of people talk about a million different things each day. You can also use tools that will track the keywords you’re interested in and jump into the conversation where possible! This way, you will slowly but steadily get yourself new followers, leads, and clients.

Content is King

Despite being only limited to a few words, the Twitter platform requires content that provides value to users and is informative in the best possible way. It is a formal platform to describe in limited words the required information, which is neither too long nor too short.
Good and well-explained content never goes unnoticed, and the more you explain about your business, the better your audience will find it.

The handle problems via direct messaging (DM)

Direct messaging has evolved over the years, especially for brands. This is major for troubleshooting your customers’ issues and handling their problems. So the way you interact with them is important. It’s smart to handle individual customer complaints and issues through DMs for a couple of reasons. For one thing, you don’t want other users to see the problem and think less of your company. Also, there is no character limit on DMs, which gives you the freedom to help customers. By default, only users you follow can send you DMs. You can set up your Twitter account to receive messages from anyone. Even though you can make it easier for all customers to contact you. Go to Privacy Settings and enable “receive direct messages from anyone.”

This is a chapter in my latest e-book titled The Twitter Strategy. This book covers all strategies needed to win on Twitter. It went much deeper into how to get your brand noticed, make money on the Twitter platform, the best strategies to get the audience’s attention, and some tips that have been hidden for some time now. Get it for as little as $3.00!

I can also recommend an excellent e-book, as the Twitter gold, for anyone who wants to take the Twitter platform to a much higher level.

Conclusion

Twitter remains one of the best digital marketing mediums available out there for advertisement promotion, customer service, and perfect for your brand to be noticed out there.

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How a poorly designed website can impact growth and revenue generation

fiverr

Introduction

This article may contain links which belongs to affiliates

Websites and Blogs

Do you know that a well designed website or blog could be the game changer in this competitive global market environment? A strong internet presence could have great impact on your organizational outlook and prospects.

I had an interaction with a young prospective business owner in my country about a year ago, and through our interactions, I realized that his business has the potential to do better than it is presently. The main issue about his business slow growth prospect has to do with his website which was poorly designed. Every element on that website was static and there appear to be no dynamic relationships between the items, nor interactions with his clients nor suppliers could be achieved through this site, except for clients to probably know that yes, this business exist. What do I mean by that? This gentleman had a website but apparently it has not been designed to maximize performance efficiency, in other to help his business generate the needed traffic and revenue. I said to him, Kofi, do you know that your website could be boosting your revenue several times more than it is contributing to your business presently? He retorted how? “I already have an internet presence and why must I concern myself again to make it dynamic, when I could just round my sales team up and show them how to go about their daily sales activities. I know I pay my sales team well and that is okay for the business, moreover my website was designed for those who may want to know whether I have a company and not more” I was at a moment stunned because people who visited the company’s website had a hard time figuring out what the business was about.

I explained the importance of having a dynamically designed online presence that could help him make sales and grow his brand image. I encouraged Kofi to get his website upgraded from a professional perspective, instead from his own perspective and through the opinions of lay people. I made him understand that as a lay person, his website may appear right to him, based on his own personal biases but not dynamic enough to generate the expected revenue as it may appear confusing to others.

I understood Kofi, because most small businesses lack the understanding on how a website could help enhance their brand image and revenue. I said to him, with the right people and planning, a website could become a money-making utility for his business.