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The role of Influencers in Digital Marketing

Introduction

“Stop putting everyone else first. Put yourself first. And go for it.”

Eve Mayer

Who is an influencer?

We have always, as young people growing up, looked up friends, families and some prominent members of the society for inspiration. These people shape and influence our decisions on what we buy or use.

The word influencer was used as far back as the mid-1600. It was used to connote a different meaning than, is presently used. The word influencer was used in reference to the divine mastery or the force and power to change the positions of heavenly beings.

The word influencer had evolved over time, with the meaning upgraded to suit activities of the modern time. It is currently used to mean people with broad fan followings on top social media and content marketing channels like Twitter, Instagram, Pinterest, and YouTube and with the power to affect the purchasing decisions of others because of their knowledge and expertise, influence or relationship with their followers. They can influence their audience to click, read, buy, or subscribe based on their recommendations.

It is important to state that these individuals are not the tools of those who engage them, but are part of those who are now classified as social assets. Brands can then collaborate with these influencers to achieve the organizations marketing objectives.

CREATIVE FABRICA SUBSCRIPTION

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer Marketing

It is said that consumers have become blind, have developed blindness and deafness and are only willing to see what you make them see, hear or read. Unlike celebrities, influencers are spread all over the internet and can be anyone and from any part of the world. What makes them famous is their huge following and their impact on the web and on social media. The online consumer is fatigue and confused by the share volumes of ads targeted at them in a day.

Influencers have their own niche followership that hold on every word, they put out, regardless of which social media platform they adopt. They are personalities with numerous and devoted following on one or multiple social media platforms, they are viewed as experts within a specific topic. With regular uploads of content within that topic, they earn trust from their followers. Their recommendations serve as a social proof of products or services by their audience, and therefore potential customers, might be interested in. Through influencer marketing, a company is able to portray a human face through its brand.

Influencer marketing is a digital marketing strategy, where brands partner with a social media influencer to spread messages about the brand.  In this relationship, the individual acts as the face of the brand’s product or service to win interest among consumers. Influencer marketing is one of the most efficient means of promotional and sales enhancement.

CREATIVE FABRICA

Influencer & Affiliate Marketing

Influencer marketing has affected the buying and sales behavior of many people and therefore brands that do not join on board early, will soon start losing control over the brand.

Influencer and affiliate marketing are both strategies or components of of a digital marketing. The two may sound similar but there are differences in them might.

Under affiliate marketing strategy, brands promote their products through individuals on social media and blogs who are called affiliates.

The affiliate marketer’s job is to refer sales to an advertiser’s website and get them to spend money – they know their audience is engaged and ready to buy.

Whilst the Influencer’s role is to help increase brand awareness, they are focused on introducing you to their followers, rather than converting their followers into a sale. Here, brands collaborate with social media influencers to promote a product.

Conclusion

Any influencer strategy is geared towards brand exposure and visibility. And all these are components of what is now called digital Marketing. Influencer marketing is one of the most efficient means of promotional and sales enhancement and this had been known to man since the days of Adam. Since influencers already have their own audiences with some in their millions possibly higher than the clientele of some businesses, it is important that a collaboration is had between the parties to maximize traffic and possible revenue growth for brands.

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Great Tips for successful blogging

blogger

Introduction

Been a top-tier blogger is not an easy task. Every successful blogger started somewhere. “Write, write, write,” Henderson says. “Leave your perfectionism at the door and just put your work out there. Get feedback, adjust, and move on.
Without creating and putting your product or service out there, no one will find it. Just start. “Write as often as you possibly can,” says Erin Loechner, design and lifestyle blogger at Design for Mankind. Get in the habit, work on your craft. Discover your voice. It takes great practice and patience. Do it anyway. Sit down in your chair and type it out. Edit later. Publish later. For now, just write.” Find a niche that you know people are interested to read about and write something about that niche. I love digital art marketing , and I write more about that stuff.

Set up your expectations on what you want to get out of it at the end of the day. Are you trying to make it a lifelong business? Is it a channel to express yourself creatively? Or it is just a side hobby? Create an expectation, so that you can be certain what the definition of a successful blog is to you.
Have one goal and measure it. You need to measure your blog’s performance to know you’re on track. It could be anything, like monthly visitors, numbers of comments, how many times your site crashes. But the best metric I found running my blog is the number of email subscribers. Most visitors land on my site once and leave forever. Only people who subscribe to my email list are true readers.
Write blog posts that people are searching for and keen to share. To make your blog successful, you need to watch and monitor how your posts are faring. Yes, you can share on all sites, but the best strategy to grow your blog without burning out is to create evergreen content that people are searching for. Invest some time and effort to do some keywords research, then spend more time and effort to craft a post that is worth sharing.
Talk about it, both online and offline. Unless you’re already a big name, if you don’t talk about it, nobody is going to know about it. (Truth: even if you’re a big name, nobody is going to know about it if you don’t talk about it.)

Proofread your article before pressing the publish button. As tempting as it may be, resist the urge to hastily click “Submit” after you finish with the writing. “Once the blog posts are planned out,” Balkhi of WP Beginner says, “a common mistake is not going back through to take a look at some finer points of the blog post to ensure it reads well for your visitors as well as search engines.”
Prepare your post for publishing by working through a checklist to help you optimize the content, start mobile research with a search engine and readers.

Conclusion

Do not wait for the perfect time. The right time to start your blog is now. Stop waiting to be the perfect writer before you start your dream of becoming a blogger or a writer. Adopt these great tips and start today!