How an excellent digital marketing strategy can impact your brand


There is a popular conception out there that engaging in social media marketing activities means digital marketing. No! Social media marketing is a subset or just an aspect of digital marketing. It is only one channel of online marketing. These two concepts have been misunderstood and sometimes used interchangeably, probably due to their shared online nature, but the two as said above are never ever the same.

Some of the links in this article are for affiliates

Social Media Marketing

Social media marketing is a digital marketing strategy that adopts purely social media as the marketing medium. Most companies who adopt this form of strategy use any or all of the following channels, Facebook, Instagram, Twitter, Pinterest, Tumblr, and some blogs for the marketing activities. This involves engaging with social influencers to spread the news about your brand or product. This usually entails interacting with your target audience via regularly fresh posts with interesting and catchy content, organizing contests, and sharing regular online magazines and other exciting means to gain the attention of your target audience.


Digital Marketing

Digital or online marketing involves using all digital or online-based technologies to drive traffic or sales to your site or product. This typically involves usage of the electronic media to advertise and promote a product.

Digital Marketing Tools

To succeed as a digital marketer in this ever-changing and competitive global environment requires that you get active in one or more social media forums at the same time to keep up with the remote competitor.

In this post, I will outline some digital marketing tools that will be helpful to transform your brand image. Some of these marketing tools may already be known to you but will expound and provide a more expert opinion on their impact. The following are approaches or strategies to digital marketing.

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing
  • Pay per click
  • Affiliate Marketing

Email Marketing

Email marketing is a targeted form of digital marketing, which uses optimized commercial messages via emails to deliver a brand’s marketing message to a list of email subscribers who have explicitly agreed to receive promotional and marketing material for a client. This is a popular channel because it generates the overall highest return on investment. It may be used to increase sales, improve brand loyalty, and deliver important information. Any of the following tools are best employed to achieve the objective of an enterprise.

GetResponce is a Powerful and simplified tool to send emails, create pages, and automate your marketing. It is one of the best email platforms for organizations, which fulfills almost all of our email marketing needs. It includes all the features to target subscribers in the best way efficiently

EmailOctopus is an innovative email marketing platform that allows users to send an email for less through Amazon’s Simple Email Service (SES). It is a powerful solution that facilitates low-cost email marketing without sacrificing scalability and deliverability. Simple, powerful tools to grow your business. offers an easy-to-use user interface that enables marketers to generate rich HTML emails and send them to subscribers with a few clicks.

In addition, EmailOctopus comes with reliable automation tools that enable businesses to come up with time-based drip email and onboarding sequences.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. ActiveCampaign’s category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.


Moosend is an email marketing and marketing automation platform designed to help you send and manage an email marketing campaign. It allows businesses to segment mailing lists, send newsletters, and evaluate their email campaign performance.

But is it the perfect software for you?

Social media

Social media plays a very critical role in the promotion of any brand online. You can drive traffic to your website solely by leveraging social media effectively. You can optimize your post through automation, by using social media management tools. These can help you schedule your post, and also help you post on all networks concurrently.

Any of the following tools are what we prescribe to help promote a brand more effectively and automatedly.

Socialoomph let you do all of this in one place. You can schedule posts in advance, automatically start following people who follow you, and update multiple accounts at once – perfect for posting a link to a new blog across several different platforms. lets you simultaneously manage more social media platforms and more accounts than many of its rivals, but not every major social media network you may use is supported

SocialPilot lets you set up your social network accounts and allows you to schedule posts in advance. It let you set up your social network accounts and allows you to schedule posts in advance

In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy. In fact, If you want more subscribers and more revenue from your YouTube channel, you are going to love TubeBuddy

Top SEO tools for digital marketing

When it comes to digital marketing, there are several tools that could help you gain some level of success. But this article will guide you through the best yet available on the market to drive the best traffic.

SEO stands for Search Engine Optimization, and they are tools to help get traffic for your website. This is the way to “rank” your website in search engine scores, thereby improving the percentage of organic traffic. The organization uses the SEO technique to grow its businesses over the world wide web.

SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization. Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

Mangools is a package of easy to use SEO tools that cover everything from keyword research, rank tracking, backlink analysis to SEO analysis of competitors. It’s great for bloggers, affiliate marketers, marketing agencies, SEO professionals and beginners. The ease of use, visualizations and great UX helps to quickly understand all the data even for people who are starting with SEO. Mangools is an amazing value for money if you are not looking for complicated all-in-one tools.

KWFinder is an amazing software known for its ease of use. Its simplicity and user-friendliness make it the most loved software amongst experienced users, as well as newbies. Besides facilitating local keyword research, KWFinder also conducts SERP analysis.

Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents them to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!

Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Content Marketing

Content marketing is a conscious effort at generating stories, videos, podcasts, blog reports, social media posts (content) that your prospective followers already have an interest in. It is about writing informative content that benefits and informs your users. In brief, it is communicating to a specific client or clients. The aim is to increase brand loyalty, customer retention, and indirectly augment conversions.

It is a deliberate effort at giving away valuable content in order to retain the client for possible future sales. These valuable contents are usually provided at no cost to help build audience or followership and trust in a brand, and the long-term goal is to grab attention, retention, and to enjoy some future sales.

Any of the following tools are best to enhance your content online.

AnswerThePublic is one of the most powerful keyword research tools for discovering what people are searching for on forums, blogs and on social media and then turns those questions into great keywords.

It’s a free visual keyword research & content ideas tool. Having built up a database from millions of searches it’ll predict what you’re going to ask, based on the information that’s already been entered.

Answer the Public tool also generates suggestions based on prepositions, such as “like”, “versus”, “with” and “without”, as well as an alphabetical search which adds letters to the original query, listing the most common queries which use each letter.

InVideo helps you to transform your content into great videos. We serve media companies, small businesses, and brands to expand audience engagement through the power of video content. This tool is ideal for marketers, publishers, individuals and agencies to take their brand content strategy to the next level


ClickFunnels is a sales funnel builder designed to help businesses automate their sale process from start to finish. It gives you the power to control every stage of the buying journey.

With ClickFunnels, you can create regular websites, landing pages, opt-in pages, squeeze pages, membership sites, and webinars, among other things. And it makes it easy for anyone of any tech skill level to create sales funnels with a variety of pre-designed, highly customizable funnels available.

Often entrepreneurs and businesses use ClickFunnels to sell and promote products or services online. Others use it to supercharge their lead generation campaigns for their businesses.

Pay per click

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the commonly used digital marketing techniques is ‘Pay Per Click (PPC)’. A digital marketer would require the right PPC tools to optimize the campaigns, increase sales and reduce the advertising budget. The Following are the best PPC tools for you to make your life easier:

  • Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.
  • Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
  • Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

How digital marketing impact brand

According to the UK, (IAB) digital advert display raises brand awareness by over 12%, and that it positively shifts brand awareness, a perception that may result in possible future sales. Kristanne Roberts, global development director – brand lift insights at Kantar, echoed, to succeed, digital campaigns need to be specifically tailored across displays and on all platform formats. Further research from Kantar shows that digital ads (online video, online display, and Facebook) contribute 15% towards brand awareness compared to traditional radio which contributes 7% or OOH contributing 8%. Optimizing creatives for specific media placements such as social platform in-feed environments generally improves performance.

Digital marketing offers benefits that translate into increased customer engagement and market visibility. This results in future sales and profitability. The digital marketing platforms are also valuable in enhancing the communication businesses have with their clients. The success and sustainability of any organization is highly dependent on its ability to respond timeously to customer requirements.

Digital marketing plays a crucial role in business performance by providing a platform of exchanges where organizations can learn about customer behavior and adjust marketing strategies to meet this customer dynamics. Digital marketing also acts as a viable platform for organizations to acquire customer feedback on the quality of services which created numerous opportunities for organizations to improve the quality of service and enhance their responsiveness to customer needs.

Digital marketing platforms further create opportunities for organizations to serve customer needs in a more specific manner since businesses can evaluate and analyze customer information based on online data which creates a better platform for targeting marketing.

In essence, digital media creates opportunities for better marketing and advertising due to the huge online presence that allows organizations to send marketing messages to a wider audience in a more flexible, cheap, and relatable manner.


Remote jobs, the new trend into the future


It is an undeniable fact that the world is changing, and changing at a pace difficult for most people to keep up and the world of work is following along this dramatic changes.

The general understanding about work has shifted dramatically. Work is much more than just the month end salary or pay. It therefore requires employers and employees to come to terms with the new-normal in which flexibility and adaptability have priority over job security and long-term (if not lifelong) employment, structured environments, and standardized roles and responsibilities. Now people work to have a sense of self identity and a purpose.

A remote job is a job or project done away from the office such as at the convenience of the worker or the consultant. It is typically done outside the geographical confines of the employer or company. Remote work, is referred to as telecommutingworking from home, and virtual work in certain quarters is on the rise globally. Location is no more the important factor in hiring.

What is fueling this change?

  • The sudden and massive transition to remote working is as a result of the COVID. Typical office-based companies adopted this early on to keep up with their operations. According to the PWC the impact of the pandemic has accelerated the adoption of remote work to ensure companies do not abruptly shut down their operations during these turbulent times.
  • More and more people now enjoy the freedom in choosing when, where and how to deliver the expected results without necessary been policed. The new trend in the recent times for remote work is as a result of more people understanding the concept of work and the fact that work must not be restricted to the office nor the desk. The shift has been principally driven by a few trends that are fundamentally changing the structure of talent and work: technological innovation, demographic changes and globalization
  • Technology has consistently changed the way workers across industries do their job. This is is one of the key drivers of remote jobs. Teleconferencing and telework technology have advanced to the point where most businesses are comfortable working remotely.  Its impact on the work environment has streamlined tedious and wasteful processes, expedited access to work and increases in productivity enhancing working from anywhere easier for the employer and the employee.

Remote work platforms

With the rise in remote work, many platforms allow you to find jobs that are hiring workers to work remotely only. Its always exciting getting a new job and this excitements is equally great when you secure a job remotely. It is great for testing your way into self-employment—seeing how well you’d manage your time, stay motivated and productive working from home, coffee shops or a co-working space. Getting a remote job is no more difficult than getting a regular job you’ll like, it’s just different. Below are a summary of some of the remote work platforms.

  • UpWork

UpWork is a big name in the world of remote jobs and freelancing—offering positions for recurring projects, short-term tasks, and full-time jobs. There are dozens of job categories to choose from, divided into major headings, like web, mobile, and software development; IT and networking; data science and analytics; engineering and architecture; design and creative; writing; translation; legal; admin support; customer service; sales and marketing; and accounting and consulting. UpWork has it all.

  • We Work Remotely

We Work Remotely prides itself on being the largest web community for remote work job listings. Since there’s a fee for listing jobs, you can count on them to be real, and the website claims to weed out scams. This website focuses on job listings in the fields of marketing, design, DevOps and Sysadmin, programming, customer support, business/executives and management, but it also includes other listings

  • Remote OK

RemoteOK is another remote-work platform that, in order to reduce scams, requires companies to pay for listings. When searching for a job, you can browse by category, such as software development, marketing, design, non-tech, and on-line teaching. There are also filters to help narrow down your search

  • connects over 31,761,297 employers and freelancers globally from over 247 countries. Sounds legit, right? It gives equal opportunities for all of the professionals. You’ll find a job whether you’re a writer, programmer, lawyer or engineer!

  • Guru

Guru has 1.000.000 active users worldwide, and together, they have finished more than 1000 jobs. The main fields Guru is focused on are programming, design, writing, marketing, administration, engineering, business, and laws

  • Fiverr

Fiver is known for its services that start from 5$. If you are a newcomer to the world of freelance and remote-working, Fiverr can be the platform that will help you to create a portfolio and will find your first clients.


Through you can be a virtual employee in countries like Syria, India, Ghana and everywhere else you want. Before looking for a job, please push the remote button, unless you want to move to a country to work there

  • Stack Overflow

Stack Overflow is one of the best platforms for tech professionals with more than 50.000.000 professionals who visit the page to help each other solve programming issues, develop new skills and find good jobs.

  • Oneformer

With oneformer provides remote opportunities from major global brands! We have projects related to pop culture, movies, and current e-commerce and technology trends, all over the globe.


As the world becomes a small village and the internet becoming the leveler pushing the entire economy into the gig state, the understanding of people towards work had changed considerably. People want to decide their work and how they execute or accomplish it. Most people do not want to be tied to a single job and be instructed or told what to do. This trend become the new-normal shaping the entire globe


The Freelance Revolution 🔥 – the trend of the gig guys


The volatile nature of the world economy as a result of COVID and the massive job losses worldwide had pushed more companies into outsourcing parts of their activities. These shifts has seen a major hike in demand for freelancers. 

The typical 9 to 5 office job is gradually becoming a thing of the past and today’s new technologies are making it easier to work anywhere and at any time.

Freelance work has also seen a boom globally because of the spread of different communicational tools.

With the rise of the gig economy, more people are discussing freelancing as never before. There are more freelancers today than there have ever been in history – a 2019 study. More and more businesses are relying on freelancers to do their work because of the vast variety of options available in the market. The increase in outsourcing of businesses or jobs seems to be the new trend that 2020 and the new year had witnessed.

In fact, more and more people are seeing freelancing as a long-term career path for success, security and fulfillment.

Who is a freelancer

Freelancers are self-employed and are often referred to as independent contractors. They work anywhere and anytime without a supervisor on an agreed schedule and rate. Freelances are deemed as self-employed workers who provide service or services to clients. They are hired by companies on a part-time or short-term basis and do not receive the same compensation as full-time employees.

What is Freelancing

Freelancing means providing service or services as an independent company or individual rather than on a full-time basis or employment. Freelancing is a contract-based profession where instead of being recruited in an organization, the person uses his skills and experience to provide services to a number of clients without necessarily been there in person. It is an agreed relationship, where the individual uses his abilities and experience to offer types of assistance to various clients.

In brief, it could be described as using your skills, education, and experiences acquired to work with multiple clients and take on various assignments without committing to a single employer. In basic terms, freelancing is the point at which you utilize your abilities, schooling, and experience to work with numerous customers and take on different tasks without focusing on a single business or employment. The number of assignments or tasks that you can take just depends on your ability to deliver when needed.

Freelancing provides you a chance to do the work you love and earn some extra money through it. Being a freelancer is a great way to turn your passion into profitable profession. Freelancers do not hold permanent employment with a single organization and instead earn through temporary projects or contract work.

Best Platforms To Freelance

Freelancing platforms is the ideal place where you can fully utilize your skills and get paid for it. Whether you’re looking for additional ways to pay the bills, to fulfil your desires or just want the freedom that freelancing offers, you’ve come to the right place. With so many platforms available online, freelancing has become very easy nowadays. Even, there are millions of people who are choosing freelancing as a profession or full-time job. These freelancing platforms also help companies to hire the candidate required only for a specific project. They don’t need to hire a full-time employee on a salary basis and thus helps in cost optimization. In this article, we will discuss the top sites for freelancers based on our research and experience.

There are currently several freelance platforms available on the internet;


Toptal is a marketplace for the top talent in the marketplace. They emphasize to employers that they allow them to hire the “top 3% of talent”.

So this site is for those with a lot of experience and working at the top streams of industry. If you pass Toptal’s screening process, you’ll be given access to excellent projects with great clients (including JPMorgan, Zendesk, Airbnb, etc.) as well as commensurate compensation (no contests for the lowest bidder). They emphasis projects for developers, designers, product managers, and project managers.  Freelancers typically earn a minimum of $60/hour. 


Upwork is a marketplace for freelancers in fields like writing, graphic design and web development. The site helps professionals find projects, communicate with clients and get paid. Freelancers on Upwork create profiles outlining their skills and experiences, along with their job histories and portfolios. Clients post job listings detailing their projects and what they’re looking for in a freelancer. From there, freelancers submit proposals for projects they’re interested in doing. Clients can review freelancers’ proposals, profiles, and portfolios, choose the one that best fits their needs, and place project funding in escrow. Freelancers and clients then collaborate through an online work station, typically with no off-platform communication.

Overall, Upwork makes it easier to find jobs and make more money, but think carefully about which gigs you want to apply for. And check out our guide to managing money as a freelancer for advice on how to handle your newfound income, once it starts rolling in.

Guru is one of the leading websites that connects freelancers with potential employers who want to pay them for their services.  With a free membership and the ability to browse through hundreds of jobs on any given date, this is a site that you can use to jumpstart your career as a freelancer in your industry., is suitable for most types of freelancers. There are IT and writing assignments available, but there are also assignments in photography, web design, broadcasting, business consulting, finance, accounting and more. In fact, with so many different niches represented on, this is a website that almost anyone can use to find a short-term or even a long-term assignment working from home. is the world’s largest freelancing and crowdsourcing platform in a number of users and projects. We currently have over 16 million registered users globally from beyond 247 countries, regions, and territories. More than 8 million projects have been posted on the site in over 850 project categories like software development, graphic design, sales and marketing, and even astrophysics. allows small businesses and entrepreneurs to hire a global talent pool of freelancers to get work done.

How to become a freelancer

For those who are not happy with the traditional way of been commanded on what to do and feel deep within them that this is not the best way of life for them. It is a decision that one does not want to be limited under one employer for the rest of one’s life. So, this desire compels people in this category to consider a shift to freelancing full time.

The freelance market is growing by the day, and if you want to be competitive, you have to prepare accordingly. Follow these seven steps to get started.

  • Is freelance for you?

In other to succeed with freelancing one must be disciplined. Being your own boss is a great thing if you’re disciplined and reliable. If you want to be a freelancer, you should maintain a daily work routine, be ready to juggle several projects at once, and continually look for new projects to maintain a steady flow of work.

  • look for the right or suitable platform for your field.

Most freelancers use freelancing platforms to find work. Choosing the platform with the model that fits your needs and salary expectations is incredibly important for your success. Plenty of freelancing websites encourage the so-called “race to the bottom,” where freelancers provide poor quality work in exchange for poor compensation.

  • Build Your profile

ake time to create a substantial profile that will inform potential clients about your education, skills, expertise and experience. You don’t have to write novels – keep it short and sweet. List your skills, experiences, special achievements and explain why you’re the best person for the job.

You don’t have to prepare a classical CV, as most freelancing websites have a predesigned template you need to fill out with your information

  • Build a portofolio

Take time to create a profile, make sure to provide a portfolio that illustrates your skills and experience.

If you’re a beginner in your chosen field, take time to create a portfolio with sample works, or simply accept several jobs at a discounted rate in exchange for experience.

  • Determine your rate and price

If you have some level of experience, of course, you cannot charge the same rate as freelancers with a decade of work under their belts. Your rate must cover your monthly expenses if you have steady work, no matter how experienced you are.

  • Scout for Job/Project

First, apply only for the jobs you are confident you can do. As a freelancer, you’re building your reputation from scratch, and especially in the beginning, it’s of utmost importance to secure positive feedback.

  • Build a relationship with the client

Relationships with your clients are the most important part of freelancing. By maintaining a good connection with your current clients and providing quality work, you’ll be more likely to secure more consistent jobs in the future. Make sure you meet every deadline, listen to instructions, make any necessary edits and communicate efficiently with your clients. While you aren’t tied down to set hours, you should still be available to your clients in case they have any questions, requests or concerns.


With the rise of the gig economy, more people are shifting into freelancing. It is therefore important that the various requirements and the platforms available be spread further for those who would take advantage of this in the future to succeed in the quest to become independent


Gifts that men cherish

Valentines Day

Valentine’s day is here, right after Christmas, with the entire atmosphere saturated in love, and with red showing up in most shops. You can really see and feel ‘love in the air’. The day is a celebration of love and friendship, especially by partners, couples friends and even families. People show and express love by giving a gift on the day.

It is a special day set aside to express love, and love can be expressed in different ways, and one such way is by giving gifts. According to Chapman love could be expressed through any of the following: Words of affirmation (through warm words, whether they’re verbal compliments or encouragements), Quality time, and giving gifts to each other.

Gift giving

The key to speaking this love language, however, is not about the price of a gift— it’s all about making your partner feel understood. This could be a store-bought bracelet or a beautiful rock you pick up on a hike or a watercolor you paint. These kinds of gifts demonstrate that you’ve been paying attention and that you really see who your partner is and what she loves.

Gift-giving features prominently when it comes to Valentine’s day celebrations globally. Whether you are married, dating, single, or a family or a friend, valentines day is an opportunity to express this love to them

Gift he will cherish

It is a time to really tell how much your man or boyfriend means to you. There are indeed several things one could give to a man to make him feel special.

15 Selected products for Men


From the above selected products, anyone with the desire to satisfy his man has something to pickup this valentine to express their love to the man they love.


The perfect gift on a valentines day during COVID


Valentine’s Day will likely look quite different this year due to the COVID-19 pandemic. The day is all about the romance, but a romantic outing during a pandemic is obviously difficult.

Until now, valentine’s day used to be a very special day for prospective and existing lovers, for both the young and old. This day is characterized by a lot of outings during the day right through to the next day. Lovers visit their loved ones in various cities and countries during the period, and lovers jam their bodies off into the next day.

COVID -19 had impacted greatly the planning activities as the day draw closer, and is likely to impact the celebration in most countries. The pandemic had drastically altered the way we live our lives, and continue to affect our dear ones and families. The fact still remains that, the virus does not seem to go away, and this in itself makes people fearful and sick and there are others, who would want to see this COVID situation completely go away, before thinking about love and dating and valentine.

Indeed COVID -19 has changed our way of life including how we relate to our dear ones

love under COVID

It’s important to clarify that COVID-19 is a disease transmitted through respiratory droplets, not through touch. If you are close enough to someone that you are hugging through a mask, you could definitely still infect them

Leana Wen

The stress and fear of getting sick, levels of unemployment and fatigue by staying so long behind the internet ,TV and more, may affect the romance and love lives of people and take the spice off most relationships. These stress when prolonged can also take a toll on the mental and physical health.

If prolonged, chronic stress can impair communication between the immune system and the hypothalamus-pituitary-adrenal access, which can adversely affect mood, mental health, energy levels (as well as metabolism)

said O’Reilly

What we put on our bodies as mask may affects our moods and relationships. This doesn’t mean that relationships are suffering, but most people may not be as focused on romance or sex, in the way most valentine day characterized of.

For now certain travels and vacations have been banned, making it very impossible for those in distance relationships to physically see each other on this special day.

What can couples do on this day of restrictions?

What hasn’t changed is the ability of couples and prospective people in relationships to show others that they Love and Care for them! 

  • Regardless of the levels of restrictions, it is important to arrange a date either online or at the home of one of the couples, if they live not too far apart, and make the day both memorable and enjoyable.
  • Whether you live with your partner or not, you can make the effort and get nicely dressed up for the day. If you, and your special person are separated by distance or health limitations, a virtual date can be a special substitute. You can laugh and talk, and share the events of life, just as you would if you were together.
  • You can also order his/her favorite gift and have it delivered right to the person.
  • Spend the day doing activities you enjoy with your partner and make the most of the time you have together, during the day or at night.
  • This pandemic has brought in its wake the opportunity for families, friends and lovers to bond together for a deeper relationship, and couples must make the best use of this period. Ironically this may be the best time for couples to assure each other of their firm love and bond the more.

We are taken back to that regency time in history when you’re kind of setting up your suitors, and exploring your options through conversation, rather than just immediately going to the next step


So you can really get to know who you’re matching on a deeper level.

  • There is nothing like receiving a special package from someone you love. From the excitements that comes with anticipating which gift it is, to the delight of unwrapping the present. A gift delivered is always a special moment in ones life. Take the time to find out what your special person enjoys, and try to pick a gift that is tailored for them. Whether it’s something simple such as wrist watch, a belt, Tie Clips Cufflinks or a SPA gift. This brings a lot of memorable moment to whoever the the receiver is.

I will suggest few ideas to help you shape your opinion on what to buy for this wonderful person during this period apart from the tips listed above. From a man’s perspective, I would suggest lovers consider any or all of the items below as presents for their lovers on this very special day; an elegant wrist watch for both the man and the woman, a Premium Men’s Gift Tie Set, Silky Necktie Pocket Squares Tie Clips Cufflinks For Men a Spa Gift Baskets for Women & Girls ( This Includes Love of Rose Scent Shower Gel, Bubble Bath, Body Lotion, Bath Salt, Red Bath Puff And Heart Bath Bomb).

check it out on amazon

Anne Klein Women’s AK/2245RTST Swarovski Crystal Accented Rose Gold-Tone and Silver-Tone Bangle Watch and Bracelet Set

As a man, I would also very excited and loved if my girlfriend buys something like this for me.

on amazon

Michael Kors Dylan Stainless Steel Chronograph Watch

This product is on amazon

Spa Gift Baskets for Women & Girls, this includes Love of Rose Scent Shower Gel, Bubble Bath, Body Lotion, Bath Salt, Red Bath Puff And Heart Bath Bomb

find this on amazon

Premium Men’s Gift Tie Set Silky Necktie Pocket Squares Tie Clips Cufflinks For Men


It is clear that valentines day celebration will never be the same again, till this wave of pandemic is over for all of us. It is also obvious that love will continue to thrive and prevail, as true love conquers all.

This is the best time to really show love to the people we love, regardless of the pandemic quarantine and restrictions.


Dynamic websites and their impact on revenue



Websites and Blogs

Do you know that a well designed website or blog could be the game changer in this competitive global market environment? A strong internet presence could have great impact on your organizational outlook and prospects.

I had an interaction with a young prospective business owner in my country about a year ago, and through our interactions, I realized that his business has the potential to do better than it is presently. The website which is hosting information about his company had been poorly done. Every element on that site is static and there appear to be no dynamic relationships between the items on the page nor interactions with his clients except for clients to probably know that yes this business exist. What do I mean by that? This gentleman had a website but apparently it has not been designed to help his business generate the needed traffic and revenue. I said to him, Kofi, do you know that your website could be boosting your revenue several times more than it is contributing to your business presently? He retorted how? “I already have an internet presence and why must I concern myself again to make it dynamic, when I could just round my sales team up and show them how to go about their daily sales activities. I know I pay my sales team well and that is okay for the business, moreover my website was designed for those who may want to know whether I have a company and not more” I was at a moment stunned because people who visited the company’s website had a hard time figuring out what the business was about.

I explained the importance of having a dynamically designed online presence that could help him make sales and grow his brand image. I encouraged Kofi to get his website upgraded from a professional perspective, instead from his own perspective and through the opinions of lay people. I made him understand that as a lay person, his website may appear right to him, based on his own personal biases but not dynamic enough to generate the expected revenue as it may appear confusing to others.

I understood Kofi, because most small businesses lack the understanding on how a website could help enhance their brand image and revenue. I said to him, with the right people and planning, a website could become a money-making utility for his business.