On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
The tone of a headline is as important as the headline itself. What do you expect your headline to achieve, and who is the target audience? Do you know what intrigues the attention of your audience? Do you know what grabs or captures their attention? Writing powerful headlines will help you achieve this aim if you are a writer.
The headline is the best place to clear any ambiguity about what is in for your audience or visitor. It must be clear and unambiguous, and straight to the point, preferably a 10 seconds elevator speech. It must within these ten minutes communicate the value or benefit a visitor may gain by providing his details to you. The sole purpose of the headline is to win a reader’s attention to act, either by paying more attention or by clicking any provided link.
Headlines are now more crucial because of the large volume of information circulating on the internet every second.
As said earlier, the headline of any landing page is the first thing people see. This forms their impression to continue on the page or to close the page. Whether your headline is found by a search engine, or whether you get more clicks and your content is shared on social media, depends greatly on the headline used.
Focusing on the value is very important when writing the headline. Be focused and direct. This will pull in your audience to you. If your headline fails to impress your visitors, they might abandon the page completely.
Write headlines that align with your message. Be consistent. If there is a mismatch between the message and the headline, the visitor might leave your page.
Write headlines with power words. Examples of power words are amazing, optimize, captivating, ultimate, quick, wanted etc. They generate emotional responses from readers to persuade them to act.
It has been proven that that great landing page headlines need to include a few key elements to bring about the needed impact.
Your headline should focus on at least one of these goals:
- Sell a benefit (or agitate a pain point).
- Solve a problem.
- Hook your readers (and get them to keep reading).
Landing Page Headline
There is not a one-size fits all way to writing a great landing page headline, but there are certain time – tested formulas which are known template which connect better with most audiences.
The “hook” is anything that makes your headline compelling to the target audience. It could be a persuasive piece of data that appeals to the reasoning of the reader (“z can increase your followers by 50%!”) Or works as social proof (“4 in 5 athletes struggle with X”). Alternatively, your hook could be colourful language or something you know to perform better than the rest of the competition.
Landing Page Headline Templates
1. Direct Headlines or the Simple Phrase Statement
These are direct or straight to the point type of headlines with little or no fluff to confuse the reader. Do not be verbose to confuse the reader. Use simple, easy-to-read language that may be likely to meet the reader’s expectation for the rest of the landing page. These headline types go straight to the reasons for the page or content.
Here, you succinctly state the value you offer to your audience. You have to clearly state the benefit of your offer and promising a solution (teaching your readers “how-to” do something) example How to Make Money Online
2. The Problem Awareness
There are times that your client may not appreciate a solution until you remind them of a problem they might have or likely to face. Unlike the “How to” formula, here you emphasize on a solution. You highlight the pain and fuse in the solution.
- “Tired of [Annoying Problem X]? We Can Help”
- Are you struggling to build audience online? Our system can help you.
3. Hype Your Brand
Start your headline with phrases like “Get, “Where etc. With this type of headlines, you can blow your horn if you are certain and confident about the type of product you have. Niche down to what you do better than the competition.
Example “Get 90% off on subscriptions on creative fabrica.” Get 15% off Your First Order”
Your landing page headline must sync with the message. The headline at every point should be consistent with the message you intend for your audience.
5. Write Landing Page Headlines with Power Words
Power words are magic words that copywriters use to get a response from readers or to persuade visitors or audiences to act or do something. That’s why they’re called “power words.” Words like amazing, optimize, captivating, ultimate, and quick and convert are deemed power words because of the psychological influence on people.
6. The Call to Action (CTA)
Every landing page must have a call to action, otherwise it is useless. A call to actions always propels your headline.
“Be Your Own Captain”
“Sign up now”
We love this example because it’s both simple and attention-grabbing. “Be Your Own Captain” is a fun and engaging twist on the CTA Headline formula, while the subhead (“And Explore Copenhagen From the Water”) clarifies what the landing page is actually about.
Headlines as explained above are very important not only for building successful landing pages but very critical to getting engagement in the digital marketing world. Headlines must at all times be in sync with the content or body of the message shared.