Introduction
“Products are made in a factory,
but brands are created in the mind.”
-Walter Landor
Twitter is a social media platform where users share their views, and members are known for good content. It is more of a content-based platform, where content is king!
Over 500 million tweets circulate on the platform every day. So with these shared volumes of tweets per day, it is the best platform for the advertisement to raise awareness, for customer service, and perfect for your brand promotion.
The Twitter platform can help brands in the following ways:
❖ Brand promotion
❖ Brand Loyalty
❖ Gain followers
❖ Gain valuable information
❖ build community engagement
❖ Content is King
❖ The handle problems via the direct messaging feature
Brand promotion
With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport and create relationships with others. This will enable you to reach out to those audiences within your niche industry. Doing this can be a great opportunity for you to promote your business and
Products.
Brands can use the platform to start relevant conversations, engage with their community, and then build a loyal following.
Brand Royalty
You can prove your knowledge and expertise by the type of content you share. In this way, your audience perceives you as an authority in the industry. By this, the platform allows your audiences to ask questions about your products and services.
Gain followers
Make your business known by tweeting regularly. The more you tweet, the more followers you get on Twitter. Make it easier for people to find you by hosting regular tweet chats. You can also host contests and giveaways, and other interactions with your audience.
Gain valuable information
With the rise of social media, there are no barriers to reaching the customer. It is thus a great opportunity for Twitter users to establish rapport and create relationships with others. This will enable you to reach out to those audiences within your niche industry. Doing this can be a great opportunity for you to promote your business and
Products.
Brands can use the platform to start relevant conversations, engage with their community, and then build a loyal following.
Community Engagements
Using Twitter is a great way to create a community with potential and existing customers. Create your own community of followers by providing them with valuable content. You can achieve this by creating hashtags that define you and your business. Use these hashtags to help your followers locate you among the crowd.
By initiating certain relevant conversations, you get the opportunity to know your customers. You can do this by finding a topic that connects with your customer base and start a chat about it. It can also help you gain recognition in your industry and a stronger relationship. Keep an eye on people that tweet things relevant to what you do! You can easily engage with them, help them, make friends with them, or even sell to them. Millions of people talk about a million different things each day. You can also use tools that will track the keywords you’re interested in and jump into the conversation where possible! This way, you will slowly but steadily get yourself new followers, leads, and clients.
Content is King
Despite being only limited to a few words, the Twitter platform requires content that provides value to users and is informative in the best possible way. It is a formal platform to describe in limited words the required information, which is neither too long nor too short.
Good and well-explained content never goes unnoticed, and the more you explain about your business, the better your audience will find it.
The handle problems via direct messaging (DM)
Direct messaging has evolved over the years, especially for brands. This is major for troubleshooting your customers’ issues and handling their problems. So the way you interact with them is important. It’s smart to handle individual customer complaints and issues through DMs for a couple of reasons. For one thing, you don’t want other users to see the problem and think less of your company. Also, there is no character limit on DMs, which gives you the freedom to help customers. By default, only users you follow can send you DMs. You can set up your Twitter account to receive messages from anyone. Even though you can make it easier for all customers to contact you. Go to Privacy Settings and enable “receive direct messages from anyone.”
This is a chapter in my latest e-book titled The Twitter Strategy. This book covers all strategies needed to win on Twitter. It went much deeper into how to get your brand noticed, make money on the Twitter platform, the best strategies to get the audience’s attention, and some tips that have been hidden for some time now. Get it for as little as $3.00!
I can also recommend an excellent e-book, as the Twitter gold, for anyone who wants to take the Twitter platform to a much higher level.
Conclusion
Twitter remains one of the best digital marketing mediums available out there for advertisement promotion, customer service, and perfect for your brand to be noticed out there.
Creative DesignZs 