Does your logo, represent you?

Introduction

Logo and brand impact

A logo is is an image, emblem, or symbol used to identify or recognized a company out there. It is the face of a company; and represents the company and its values. It is often associated with the company and thus affects perception and brand image.

Logo is a key element in the growth of any business, if your logo is attractive; it is likely you are going to get customers and increase ROI.

A logo lives throughout the entire life of the company and impact on company’s price proposition. It remains the most recognizable characteristic of the enterprise, forming part of key branding activities.

As the world turns more on to social media for most businesses activities, it is important that companies also focus more on their visual content. A well designed and logo, eye catchy and with the right color combination enhances and propels a company’s brand. Studies have shown that investor choices are sometimes impacted by the kind of logo a company has. People tends to associate to companies more by their logo than by their names. A logo serve as a symbol, worth more than a several words of description. It affect perception and influences the company’s image. A logo must therefore be strategically designed, as it serves as the best advert for the company.

Branding is the news you tell your customers, and how the customers perceive what you tell them. In brief, a brand is the perception people have of your company.  We can say that branding is when an organizations, product or service is given a ‘personality’ so that people can relate to it. Therefore branding is what people think of a company’s, products or services. It is the perception out there. A poorly designed logo on the contrary tend to distant the company from its products and services.

Brand identification represent everything that is visible to customers. This shows how a company conceive its logo, the layout, and the use of visible factors, shapes or colors in advertising and branding.

How does a well designed logo propel a brand?

• It enhance brand recognition
• Familiarity with the brand
• Persona of the brand
• Helps create loyalty

Logo enhances the brand

A logo is the face of a brand; it represents the brand as an identity, just as for humans an identity card does. It brings the recognition of brand needs.

Once a brand is recognizable by people, they do make an effort to go and make a purchase, the cycle goes on and this is how the brand makes numbers and increases profit for its success. You can also increase your customers through a logo.

Introduction

Logo and brand impact

A logo is is an image, emblem, or symbol used to identify or recognized a company. It is the face of a company; and represents the company and its values. A logo is often associated with the company and thus affects perception and influences the brand.

Logo is a key element in business growth, and brand image, if your logo is attractive; then it is likely the business will get customers and increase the ROI. A logo stays with a business throughout its entire life and may impact the company’s price preposition. It remains the maximum recognizable characteristic of the enterprise, forming a crucial part of all branding activities.

As the world turn more, to the use of social media for business, it is important that companies also focus more on their visual content. A well designed and unique logo, eye catchy and with the right color combination enhances and propel the company’s brand. Studies have shown that investor choices are sometimes impacted by the kind of logo a company has. People tends to associate with companies more by their logo than by their names. A logo serve as a symbol, worth more than several words of or description. A logo affect perception and influences a company’s image. It must therefore be strategically designed as it serves as the best advert for a company.

Branding is the news you tell your customers, and the customers perceive you. In brief a brand, is the perception people have about your company. We can say that branding is when an organizations product or service, is given a ‘personality’ so that people can relate to it and build a perception about it. Therefore branding is what people think of a company, products or services. It is the perception out there. A poorly designed logo on the contrary tend to distant the company from its products and services.

Brand identification represent everything that is visible to the customer. This shows how a company come out with its logo, the layout and the use of visible factors, shapes or colors in advertising and branding techniques.

How does a well designed logo propel a brand?

• It enhance brand recognition
• Familiarity with the brand
• Helps create loyalty
• Influences performance

Logo enhances the brand

A logo is the face of a brand; it represents the brand as an identity, just as the identity of a human being is captured on a card for reference. It brings the recognition the brand needs.

Once a brand is recognizable by people, they do make associate with the brand through purchase, and this is how the brand makes numbers and increases profit for its success.

Familiarity with the brand

A good logo design creates familiarity between the brand and the customers. It does so because of its vibrant and attractive features. An attractive logo design is the first thing a customer notices when he/she visits a brand. This process of noticing the logo design may not be consciously done but subconsciously, at the back of the mind, the person looks for it. It is human nature to observe first before quality and productivity and purpose. For a brand to be successful it must get the customer attention and response, and this can be possible when the customer is familiar with the brand and its offering.

Influences performance

A well designed logo influence brands performance, because it creates a link between the brand and the customers and this eventually leads to a good relationship between the two. The more appealing the logo is, the better the brand performance will be.

Brand loyalty

A well thought out and designed logo makes it possible for brands to attract loyal customers. Most of the time, the customers’ are attracted to the logo and develop an emotional attachment to it, this leads to customer loyalty which turns into brand loyalty. This is why popular brands do not change their logos all of a sudden but prefer to do changes gradually over the years.

Conclusion

It is evident that, language is not a barrier for a logo. Logo influences recognition all over the world.

When hiring a logo designer, go through his or her profile and select the one someone who is an expert and a top designer in the field. Those top designers may have diverse concepts and one that may match the needs of your business at a very modest fee, but top class.

I can recommend one such top designers for the benefit of my readers, a company with an international standard and reputation, here, they are ONE of the leading companies with several top designers, who can help enhance your brand appeal.

It is said that The more appealing the logo is, the better the brand performance.