January 2021 – Creative DesignZs

Logo

A logo must be strategically designed, and must communicate the unique position of the company at the market place.

It is the face of a company; and must represents the company and its values.

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Introduction

Logo and brand impact

A logo is is an image, emblem, or symbol used to identify or recognized a company out there. It is the face of a company; and represents the company and its values. It is often associated with the company and thus affects perception and brand image.

Logo is a key element in the growth of any business, if your logo is attractive; it is likely you are going to get customers and increase ROI.

A logo lives throughout the entire life of the company and impact on company’s price proposition. It remains the most recognizable characteristic of the enterprise, forming part of key branding activities.

As the world turns more on to social media for most businesses activities, it is important that companies also focus more on their visual content. A well designed and logo, eye catchy and with the right color combination enhances and propels a company’s brand. Studies have shown that investor choices are sometimes impacted by the kind of logo a company has. People tends to associate to companies more by their logo than by their names. A logo serve as a symbol, worth more than a several words of description. It affect perception and influences the company’s image. A logo must therefore be strategically designed, as it serves as the best advert for the company.

Branding is the news you tell your customers, and how the customers perceive what you tell them. In brief, a brand is the perception people have of your company. We can say that branding is when an organizations, product or service is given a ‘personality’ so that people can relate to it. Therefore branding is what people think of a company’s, products or services. It is the perception out there. A poorly designed logo on the contrary tend to distant the company from its products and services.

Brand identification represent everything that is visible to customers. This shows how a company conceive its logo, the layout, and the use of visible factors, shapes or colors in advertising and branding.

Dynamic websites and their impact on revenue

Introduction

Websites and Blogs

Do you know that a well designed website or blog could be the game changer in this competitive global market environment? A strong internet presence could have great impact on your organizational outlook and prospects.

I had an interaction with a young prospective business owner in my country about a year ago, and through our interactions, I realized that his business has the potential to do better than it is presently. The website which is hosting information about his company had been poorly done. Every element on that site is static and there appear to be no dynamic relationships between the items on the page nor interactions with his clients except for clients to probably know that yes this business exist. What do I mean by that? This gentleman had a website but apparently it has not been designed to help his business generate the needed traffic and revenue. I said to him, Kofi, do you know that your website could be boosting your revenue several times more than it is contributing to your business presently? He retorted how? “I already have an internet presence and why must I concern myself again to make it dynamic, when I could just round my sales team up and show them how to go about their daily sales activities. I know I pay my sales team well and that is okay for the business, moreover my website was designed for those who may want to know whether I have a company and not more” I was at a moment stunned because people who visited the company’s website had a hard time figuring out what the business was about.

I explained the importance of having a dynamically designed online presence that could help him make sales and grow his brand image. I encouraged Kofi to get his website upgraded from a professional perspective, instead from his own perspective and through the opinions of lay people. I made him understand that as a lay person, his website may appear right to him, based on his own personal biases but not dynamic enough to generate the expected revenue as it may appear confusing to others.

I understood Kofi, because most small businesses lack the understanding on how a website could help enhance their brand image and revenue. I said to him, with the right people and planning, a website could become a money-making utility for his business.

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Logo

Introduction

Logo and brand impact

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Introduction

Websites and Blogs

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